<p>Overview</p> <p>This role can be based in either our Grand Rapids, MI or Chicago, IL office.</p> <p>The Consumer Insights Manager is responsible for designing and executing research that delivers deep consumer understanding to shape strategy, guide product innovation, and strengthen brand and business performance. This role will also play a key part in evaluating and enhancing the end-to-end product experience.</p> <p>As the Voice of the Consumer, the Insights Manager will uncover actionable insights that influence decisions across product, brand, and category teams. This includes developing and managing research projects that identify growth opportunities, assess product and competitive performance, and inform go-to-market strategy. Areas of focus include product positioning, segmentation, concept testing, creative development, brand health tracking, in-home and competitive product testing, shopper behavior, and usage studies.</p> <p>Responsibilities</p> <ul> <li>Lead and manage qualitative, quantitative, and product usability research to uncover insights that guide strategic and tactical business decisions. </li><li>Drive application of consumer insights to identify growth spaces, adjacent opportunities, and white space innovation. </li><li>Collaborate with brand, category, and product teams to define key business questions and develop tailored research solutions. </li><li>Design research plans with a strong understanding of business needs, brand context, and consumer behavior. </li><li>Manage external research partners and ensure the use of appropriate methodologies, tools, and timelines. </li><li>Leverage proprietary platforms and AI-based tools to gather insights and enrich traditional research outputs. </li><li>Analyze and synthesize data into compelling, concise, and actionable insight stories to influence decision-making. </li><li>Evaluate product experiences (BISSELL and competitive) and identify improvements through consumer feedback and testing. </li><li>Present findings clearly and effectively to cross-functional teams and senior stakeholders. </li><li>Serve as a strong advocate for the consumer and the insights function across the organization. </li><li>Support budget planning and manage research vendor relationships and costs through effective sourcing and project management. </li></ul> <p>Qualifications</p> <p>REQUIRED CORE COMPETENCIES:</p> <ul> <li>Functional/Technical Expertise </li><li>Global Business Acumen </li><li>Self-Management </li><li>Learning Versatility </li><li>Delivers Results </li><li>Judgment and Decision Making </li><li>Managerial Courage </li><li>Continuous Improvement </li></ul> <p>REQUIRED EXPERIENCE/EDUCATION:</p> <ul> <li>Degree minimum: Bachelor's degree </li><li>Specific concentration: Market Research or related </li><li>Experience level: 5+ years </li></ul> <p>SPECIALIZED TRAINING OR SKILLS REQUIRED:</p> <ul> <li>Expertise in quantitative research design and analytics; working knowledge of qualitative methods </li><li>Strategic thinker with a strong ability to link insights to business impact </li><li>Strong communication and storytelling skills, both written and verbal </li><li>Comfortable working independently and managing multiple projects </li><li>Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with research tools/platforms </li><li>Genuine passion for pets and interest in improving the lives of pet families through product innovation </li></ul> <p>WHAT'S NEXT, APPLY NOW!</p> <p>BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law</p>