Gathering your results ...
30+ days
Not Specified
Not Specified
$26.66/hr - $49.48/hr (Estimated)
<p>Overview</p> <p>Active Media Services, Inc.'s (AMS), DBA Active International, needs to staff up with International Research Specialists in Pearl River, NY.</p> <p>Responsibilities</p> <ul> <li>Conduct international consumer and media research by designing and deploying surveys in English, French (Canada), Spanish and Mandarin using platforms such as Qualtrics and Excelbased screeners. </li><li>Analyze and visualize data using R, Power BI, SPSS, and Tableau to uncover actionable insights and support cross-market comparisons. </li><li>Apply AI-based translation and natural language processing tools to adapt and validate survey instruments in multiple languages. </li><li>Validate questionnaire translations with native speakers. </li><li>Identify consumer media consumption trends and optimize targeting strategies in APAC, UK and Canada using proprietary data and syndicated data sets. </li><li>Document and disseminate cross-market consumer media consumption trends through reports and briefing materials. </li><li>Collaborate with analytics, media, and client service teams to develop dashboards and reporting systems using Datorama and Microsoft BI for campaign performance monitoring. </li><li>Coordinate cross-functional initiatives to adapt new consumer insights and test innovative insight products for use in multilingual and multicultural contexts. </li><li>Prepare reports for global leadership highlighting differences in each market. </li><li>Develop written briefs and publications for APAC, including special focus on Australian clients and prospects for Involved Media supporting hosted webinars. </li><li>Analyze international market entry data to highlight potential audience segments for U.S. campaigns. </li><li>Establish best practices in each market for insight development, ensuring cultural and linguistic relevance, ensuring international compliance with privacy such as GDPR and sound methodology. </li></ul> <p>Supervisory Responsibilities:This position does not manage/supervise employees.</p> <p>Qualifications</p> <ul> <li>Master's degree or foreign equivalent degree in Advertising, Marketing or related plus 36 months of experience in the job offered or as an Advertising / Marketing Professional. </li><li>Must pass employer background check. </li><li>3 years with Power BIm Tableau, and Nielsen, Resonate, and country specific census days. </li><li>3 years of experience designing and coding surveys using Excep Macros or SPSS. </li></ul> <p>Travel</p> <p>Telecommuting required. Up to 20% travel domestically to visit client sites and give internal presentations.</p> <p>The salary range for this role is $123,000 - $125,000 per year.</p>
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