<p>Who We Are:</p> <p>At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.</p> <p>Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.</p> <p>Managing Director, Account Management - Shopper Marketing & Commerce</p> <p>What We're Looking For:</p> <ul> <li>A strong, proactive leader with big-picture thinking and a proven track record of strategic leadership in shopper marketing and commerce initiatives. </li><li>Someone to develop and execute shopper marketing strategies to influence purchasing decisions at the point of sale, both online and offline. </li><li>A candidate to lead and mentor the Account Management Team, focusing on shopper marketing and commerce expertise. </li><li>A professional to build and maintain strong relationships with key decision-makers within client organizations, particularly those focused on shopper marketing and commerce. </li><li>Someone to drive revenue growth and expansion by identifying new commerce opportunities within existing accounts, upselling and cross-selling relevant services, and developing strategies to increase shopper lifetime value. </li></ul> <p>What You'll Do:</p> <ul> <li>Develop and implement integrated shopper marketing and commerce strategies aligned with brand and retailer objectives. </li><li>Manage the creative process and brief the creative team, ensuring concepts resonate with shoppers and drive conversions. </li><li>Proactively identify opportunities for practice evolution in the rapidly changing landscape of shopper marketing and commerce. </li><li>Work with the team to develop innovative concepts and supporting tactics for in-store, online, and omnichannel activations. </li><li>Be responsible for compensation proposals, ensuring profitability and value delivery for shopper marketing and commerce initiatives. </li><li>Function as the primary liaison to middle and senior clients regarding shopper marketing and commerce strategy, service-related, legal, and policy issues. </li><li>Support/provide strategic leadership to clients/client leads/agency and help in identifying growth opportunities and action plans for client's shopper marketing and commerce goals. </li><li>Provide support to client lead to effectively manage high-level global clients with a focus on shopper-centric strategies. </li><li>Manage internal client income projection and identify sources of incremental growth within shopper marketing and commerce. </li><li>Manage resources to ensure client profitability, focusing on shopper marketing and commerce projects. </li><li>Oversee tracking of financial forecasting/tracking and reporting and flag any potential projected income variance to Senior Management, specifically related to shopper marketing and commerce. </li><li>Work with client lead for overall staffing/resource allocation, ensuring the right talent is assigned to shopper marketing and commerce initiatives. </li><li>Manage client billing and financial status reports at a higher level, with a focus on shopper marketing and commerce performance. </li><li>Partner with strategic planning and creative teams for concept development, ensuring shopper insights are at the forefront. </li><li>Interact with all agency department heads to clearly outline current and projected workload on a quarterly basis for planning purposes, with an emphasis on shopper marketing and commerce. </li><li>Nurture the career development of junior staff by mentoring and providing ongoing informal and formal performance feedback, specifically related to shopper marketing and commerce skills. </li><li>Identify and suggest Training/Development needs for direct reports, focusing on the latest trends and technologies in shopper marketing and commerce. </li><li>Analyze shopper behavior and purchasing decisions at the point of sale, both online and offline. </li><li>Stay up-to-date on shopper trends, behaviors, and preferences by conducting market research, analyzing data, and understanding the target audience to develop effective strategies. </li></ul> <p>Who You Are:</p> <ul> <li>A strong, proactive leader possessing big-picture thinking and a deep understanding of shopper behavior and the retail landscape. </li><li>Someone with sound analytical skills, ideally with Nielsen or IRI familiarity, and the ability to translate data into actionable shopper marketing insights. </li><li>Someone with strong verbal and written communication skills, with seasoned presentation skills tailored to shopper marketing and commerce audiences. </li><li>An excellent individual with interpersonal skills and a team player attitude, capable of collaborating with diverse teams and clients in the shopper marketing and commerce space. </li></ul> <p>What You'll Need:</p> <ul> <li>A proven track record of strategic leadership in e-Comm, digital, in-store visibility, and shopper marketing both in agency and CPG brand management (15+ years). </li><li>Deep understanding of shopper marketing principles, retail environments, and consumer behavior. </li><li>Experience in developing and executing successful shopper marketing campaigns across various channels. </li></ul> <p>What we offer:</p> <ul> <li>Passionate, driven people | We champion a culture of people that do extraordinary work. </li><li>Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. </li><li>Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. </li><li>Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. </li></ul> <p>VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.</p> <p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.</p> <p>_</p> <p>$125,000-$295,000 USD</p> <p>At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.</p> <p>VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.</p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p>