<p>Serves as the Public Affairs (PA) Specialist at the VA Sierra Nevada Health Care System within the Veterans Health Administration (VHA). The PA Specialist reports to the VISN PA Officer and, is the official responsible for promoting and coaching outreach in the VA Medical Centers (VAMC), sharing best practices, planning, and conducting comprehensive outreach programs, developing outreach plans, generating events, etc. in partnership with internal and external stakeholders.</p> <p>Duties include, but may not be limited to the following:</p> <ul> <li>Responsible for coordinating the development and implementation of social media engagement strategies, policies and plans integrated within existing communication campaigns supporting our mission. </li><li>Makes changes to internal and external website which includes changes to the calendars for staff and public, web pages for services, intranet pages for services and website blogs. </li><li>Coordinates news media interviews with staff and oversees arrangements with media representatives involving organization activities; provides supporting materials as required. </li><li>Ensures the proper protection of privacy for veterans during interviews and filming. </li><li>Establishes and maintains working relationships with media by keeping media informed; being responsive to their requests, obtaining resources for media and otherwise creating goodwill. </li><li>Develops and maintains internal public affairs program designed to enhance employee knowledge and pride in organization. </li><li>Incumbent research stories that both educate and inspire goodwill towards the VA by speaking with staff and attending meetings. </li><li>Incumbent works with program managers and other staff to assist in the dissemination of their information. </li><li>Incumbent will review information and other communication tools provided to determine what improvements can be made, determine opportunities to better communication, as well as how and where information should be provided such as video, social media, website, or a combination of several communication methods. </li><li>Incumbent works with Public Affairs staff to produce content not supplied by national program offices. </li></ul> <p>Work Schedule: Monday - Friday 7:00am - 3:30pm</p> <p>Telework: Ad-hoc</p> <p>Virtual: This is not a virtual position.</p> <p>Position Description/PD#: Public Affairs Specialist/PD02622O</p>