<p>Summary: The Multimedia Marketing Specialist serves as BBB's visual storyteller, responsible for capturing and creating compelling photo and video content that advances the organization's mission and enhances its marketing efforts. This hands-on role focuses primarily on photography and videography, documenting BBB events, programs, and initiatives to create authentic content that resonates with business and consumer audiences. The specialist works closely with the Marketing-Communications team to translate BBB's impact into engaging visual narratives across digital platforms, social media and promotional materials. From capturing behind-the-scenes moments at BBB events to producing polished video testimonials and educational content, this position plays a crucial role in building BBB's visual brand identity and demonstrating the organization's value to the communities it serves. The ideal candidate will provide a portfolio of previous creative work for review.</p> <p>Primary Duties and Responsibilities:</p> <p>Content Creation and Video Production</p> <ul> <li>Conceptualize, shoot, edit, and produce high-quality video content for digital marketing campaigns, social media and organizational initiatives. </li><li>Operate professional camera equipment and lighting to capture compelling footage for various marketing purposes. </li><li>Create engaging multimedia content including graphics, animations and interactive elements to support marketing objectives. </li><li>Develop and maintain a content calendar to ensure consistent brand messaging across all platforms. </li><li>Execute switchboard production for internal and external events. </li></ul> <p>Social Media Performance</p> <ul> <li>Manage and execute social media content placement across multiple platforms to build community engagement and brand awareness. </li><li>Develop platform-specific content that aligns with each channel's best practices and audience expectations. </li><li>Stay current with social media trends and algorithm changes to maintain optimal content performance. </li></ul> <p>Brand Storytelling and Content Strategy</p> <ul> <li>Develop compelling brand narratives that communicate BBB's mission and values through various multimedia formats. </li><li>Create content that educates and informs target audiences about BBB services and industry best practices. </li><li>Collaborate with internal stakeholders to gather and transform complex information into accessible, engaging content. </li><li>Maintain brand consistency across all content touchpoints and marketing materials. </li><li>Work closely with the VP of Marketing, Communications & PR and cross-functional teams to align content with broader marketing objectives. </li><li>Manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment. </li><li>Stay informed on industry trends, emerging technologies and best practices in multimedia marketing. </li><li>Other duties as assigned. </li><li></li></ul> <p>The statements contained herein reflect the principal function and most significant duties of the job but should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.</p> <p>The ideal candidate should possess the following:</p> <ul> <li>Bachelor's degree in Broadcasting, Marketing, Communications or equivalent experience. </li><li>Proven experience in digital marketing and creative campaign management. </li><li>Experience with Canva or related graphic design software. </li><li>Proficiency with professional camera equipment, lighting and video production techniques. </li><li>Strong skills in video editing software (Adobe Creative Suite or similar platforms). </li><li>Experience creating and growing newsletters with measurable engagement results. </li><li>Knowledge of social media platforms, advertising tools and content management systems. </li><li>Excellent written and verbal communication skills with strong storytelling abilities. </li><li>Analytical mindset with experience using reporting tools. </li><li>Ability to work independently and manage multiple projects in a deadline-driven environment. </li><li>Creative problem-solving skills and attention to detail. </li><li>Self-motivated individual willing to take on additional responsibilities and adapt to changing priorities. </li></ul> <p>We seek individuals that personify the personality traits that BBB represents:</p> <ul> <li>In-Touch/Insightful </li><li>Un-Intimidating </li><li>Vocal </li><li>Fair-minded </li><li>Seasoned </li><li>Ardent </li></ul> <p>At BBB, we embrace diversity and strive to create an inclusive environment that provides all team members the opportunity to thrive. We foster a culture in which our differences are celebrated; our differences are what make us a Better Business! We are proud to be an Equal Employment Opportunity and will not discriminate based on race, color, gender, gender identity, religion, sexual orientation, national origin, age, marital status, disability status, citizenship status, veteran status, or any other characteristic prohibited by local, state, or federal law. Discrimination, retaliation, or harassment based upon any of these factors is inconsistent with our core values and will not be tolerated.</p>