<p>What you will do</p> <p>The Upstream Marketing role - Product Manager, will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space.</p> <p>Key responsibilities</p> <ul> <li>Global upstream product management with a focus on our market leading biopsy franchise </li><li>Collaborate with cross-functional teams to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality </li><li>Core member of cross-functional product development teams and lifecycle management projects </li><li>Determine addressable market sizes and understand reimbursement dynamics and trends in each geographical area </li><li>Partner with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications </li><li>Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency </li><li>Collect voice of customer research associated with identifying user needs, product needs and features </li><li>Perform in-field customer visits to better assess market opportunities and prioritization </li><li>Collaborate with R&D and Commercial teams to establish unmet clinical needs, translate those needs to design specifications and assist in validation planning and activities </li><li>Develop a deep understanding of the competitive landscape, business needs and pressures, and claims requirements to create a robust project plan and marketing strategy </li><li>Support the development of comprehensive marketing plans including value proposition and messaging creation, key claims, customer segmentation and targeting, and pricing strategy </li><li>Responsible for developing and owning portfolio strategy and roadmap </li><li>Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launches </li><li>Oversee and contribute to launch execution in partnership with downstream regional marketing partners </li></ul> <p>Strategy, Innovation, and Market Management</p> <ul> <li> <p>Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process</p> </li><li> <p>Develop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendation</p> </li><li> <p>Collaboration with Ideation Project team members project opportunity assessment, gate 0 charter and O2M gate review material development</p> </li><li> <p>Gain alignment with internal and external customers for key decisions</p> </li><li> <p>Advise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategy</p> </li><li> <p>Build relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societies</p> </li></ul> <p>Position requires ~30% travel (international included).</p> <p>Qualifications</p> <ul> <li>BA/BS required, Master's/MBA preferred </li><li>Upstream marketing, new product development experience required </li><li>Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years' experience) </li><li>Strong analytical and financial modeling skills preferred </li><li>Excellent communication and presentation skills </li><li>Demonstrated success managing complex projects </li><li>Ability to collaborate and work with internal and external stakeholders in a dynamic environment </li><li>Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets. </li></ul> <p>Ready to make a difference in women's health? Apply today and join our team of passionate innovators at Hologic!</p> <p>Additional Info:</p> <p>The annualized base salary range for this role is $106,700 to $177,800 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.</p> <p>Agency and Third-Party Recruiter Notice:</p> <p>Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms, or they will not be considered.</p> <p>Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.</p> <p>#LI-LW1</p>