<p>About BAMSI:</p> <p>BAMSI is a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs. With a commitment to compassion, inclusion, and innovation, BAMSI empowers individuals and families to live their best lives.</p> <p>Position Summary</p> <p>The Director of Marketing and Public Relations is a strategic leader responsible for developing and executing comprehensive marketing, communications, and public relations strategies that enhance BAMSI's brand, support its mission, and drive engagement with stakeholders. This role requires a results-driven, innovative leader adept at leveraging data-driven decision-making and technology to achieve measurable outcomes across a diverse workforce.</p> <p>Key Responsibilities:</p> <p>Strategic Marketing & Branding</p> <ul> <li>Develop and implement an integrated marketing and communications strategy that aligns with BAMSI's mission and strategic objectives. </li><li>Strengthen BAMSI's brand identity and ensure consistency across all platforms and materials. </li><li>Drive market research initiatives to inform strategy and identify opportunities for growth and engagement. </li></ul> <p>Digital Transformation & Technology Integration</p> <ul> <li>Oversee the digital transformation of marketing and communication efforts, including website management, social media, and digital campaigns. </li><li>Utilize technology to streamline processes, enhance user experience, and improve accessibility of information. </li><li>Implement tools and platforms that enable data collection and analysis to inform decision-making. </li></ul> <p>Data-Driven Decision Making</p> <ul> <li>Establish key performance indicators (KPIs) to measure the effectiveness of marketing and PR initiatives. </li><li>Analyze data to assess campaign performance and inform future strategies. </li><li>Prepare regular reports for leadership to communicate progress and impact. </li></ul> <p>Public Relations & Community Engagement</p> <ul> <li>Serve as the primary media contact, cultivating relationships with media outlets and managing press releases and public statements. </li><li>Develop and execute public relations strategies to enhance BAMSI's visibility and reputation. </li><li>Engage with community partners, stakeholders, and the public to promote BAMSI's programs and initiatives. </li></ul> <p>Leadership & Collaboration</p> <ul> <li>Work closely with Content Coordinator to foster a culture of innovation, execution and excellence </li><li>Collaborate with internal departments to ensure cohesive messaging and support their respective departmental goals. </li><li>Manage relationships with external vendors and consultants as needed. </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree preferred. </li><li>Minimum of 7 years of experience in marketing and public relations, with at least 3 years in a leadership role. </li><li>Proven experience in developing and executing strategic marketing plans. </li><li>Strong understanding of digital marketing tools and platforms. </li><li>Demonstrated ability to use data analytics to drive decision-making. </li><li>Excellent written and verbal communication skills. </li><li>Experience in the human services or non-profit sector is highly desirable. </li></ul> <p>Why Join BAMSI?</p> <p>At BAMSI, you'll be part of a mission-driven organization that values innovation, inclusivity, and impact. You'll have the opportunity to lead transformative initiatives that make a real difference in the lives of individuals served and communities.</p>