<p>Job Description</p> <p>Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market.</p> <p>The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns for the global commercial mechanical team. You will translate market insights and voice-of-customer intelligence into compelling content across digital, social, and print platforms and then measure what works and optimize relentlessly.</p> <p>This is a high-visibility, high-impact role. You'll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in-house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.</p> <p>Responsibilities</p> <p>Responsible for driving alignment with the Commercial Mechanical sales leaders</p> <p>Integrated Campaigns</p> <ul> <li>Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability </li><li>Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand </li></ul> <p>Content Creation and Strategy</p> <ul> <li>Develop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives </li><li>Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats </li></ul> <p>Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events</p> <p>Cross Functional Collaboration and Planning</p> <ul> <li>Serve as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning </li><li>Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows </li></ul> <p>Qualifications</p> <ul> <li>6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples </li><li>Ability to develop strategic and innovative marketing campaigns and strategies </li><li>Strong writing, editing and proofreading skills </li><li>Robust collaboration and leadership skills </li><li>Excellent project management and organizational skills </li><li>Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, Teams, and WordPress. Canva and Photoshop skills desired. </li><li>College degree in marketing and/or communications desired </li><li>Ability to communicate and interact effectively with outside vendors, customers and sales force </li><li>Ability to travel as needed -15% travel </li><li>Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals </li><li>Ability to work independently when required as well as work well across regions/time zones as part of global team </li></ul>