<p>About Inhabit</p> <p>Inhabit operates a unique collective of tech-forward companies serving the residential and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com.</p> <p>Job Description</p> <p>Reporting to their Marketing Manager, the Marketo Email Marketing Strategist will be responsible for building and implementing automated communications and programs within our marketing automation platform (Marketo/Adobe Engage). This role will draw on a wide variety of skills, including direct marketing, database marketing, email, analytics, and operations.</p> <p>What You'll Do (Functions & Responsibilities)</p> <ul> <li> <p>End-to-End Campaign Execution: Build, QA, and deploy email campaigns across multiple workspaces. Proofread, and test all email assets and construct complex campaign flow logic according to best practices established by the Marketo Admin</p> </li><li> <p>Data & Audience Management: Execute list imports/uploads and segment target audiences by rigorously analyzing division-specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy</p> </li><li> <p>Tracking & Reporting: Implement and validate all necessary tracking code across campaigns. Generate and analyze performance reports to ensure data accuracy and identify immediate optimization opportunities</p> </li><li> <p>Platform Maintenance & Support: Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices</p> </li></ul>