<p>Program Manager - Shop App Push Notifications Job ID: 26-01106</p> <p>Pay rate range - $60/hr. to $65/hr.</p> <p>Fully Onsite</p> <p>Top skills:</p> <ol> <li> <p>Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.</p> </li><li> <p>Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.</p> </li><li> <p>Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.</p> </li></ol> <p>KEY RESPONSIBILITES/REQUIREMENTS:</p> <p>Key Responsibilities</p> <ul> <li>Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization. </li><li>Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking. </li><li>Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives. </li><li>Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance. </li><li>Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies. </li></ul> <p>Education Requirement</p> <ul> <li>Bachelor's degree in Marketing, Business, Communications, or a related field. </li></ul> <p>Years of Experience</p> <ul> <li>5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement. </li></ul> <p>Preferred Qualifications</p> <ul> <li>Experience with push notification platforms (e.g., Firebase, Braze, OneSignal). </li><li>Familiarity with user segmentation and personalization techniques. </li><li>Knowledge of A/B testing methodologies and tools. </li><li>Job details </li><li></li></ul>