<p>Social Media Content Creation & Growth Specialist</p> <p>Marketing | Onsite Studio | Full-Time | Omaha, NE</p> <p>Milan is hiring a hands-on Social Media Content Creation & Growth Specialist to help scale our national brand presence across TikTok, Instagram, Facebook, and emerging platforms.</p> <p>This role is built for someone who personally creates short-form video, understands performance metrics, and wants to grow inside a fast-moving brand environment.</p> <p>You will work alongside another content creator and report to the Organic Social & Influencer Manager. This is an execution-focused role with real ownership and visibility.</p> <p>What Youll Own</p> <p>Growth & Performance Optimization</p> <ul> <li>Monitor performance metrics including watch time, hook retention, engagement rate, shares, click-through rate, and follower growth </li><li>Identify high-performing organic posts and collaborate on boosting strategy to maximize reach, engagement, and conversion </li><li>Use analytics tools such as Meta Insights, Sprout Social, or similar platforms </li><li>Test variations of content formats and improve based on data </li><li>Contribute to measurable organic growth </li></ul> <p>Translating Brand Direction into Platform-Native Content</p> <ul> <li>Take campaign messaging and convert it into social-first creative </li><li>Adapt messaging for different platforms and audience behavior </li><li>Collaborate with internal stakeholders and bring concepts to life </li><li>Help coordinate on-camera participation from internal teams and clinic staff </li></ul> <p>Content Creation & Execution</p> <ul> <li>Personally shoot and edit short-form video content for TikTok and Reels </li><li>Develop strong hooks designed to improve retention in the first 23 seconds </li><li>Write performance-driven captions aligned with brand voice </li><li>Create both evergreen and trend-responsive content </li><li>Maintain a consistent publishing cadence </li></ul> <p>What Success Looks Like (First 6 Months)</p> <ul> <li>Short-form video production </li><li>Strong improvement in hook performance and retention </li><li>Clear engagement and follower growth </li><li>Effective integration of UGC into content mix </li><li>Smart trend application with brand discipline </li><li>Identification of organic content suitable for paid amplification </li><li>Demonstrated ability to take direction and execute independently </li></ul> <p>Who You Are</p> <ul> <li>2 to 5 years of hands-on social media content creation experience </li><li>Excited about analyzing hooks, pacing, retention, and algorithm impact </li><li>You personally shoot and edit short-form video </li><li>Portfolio required </li><li>Fluent in TikTok and Reels platform behavior </li><li>Experience in beauty, fashion, wellness, lifestyle, or consumer brands preferred </li><li>Comfortable being featured in brand content </li><li>Curious, performance-minded, and organized </li><li>Motivated to grow professionally inside a scaling brand </li></ul> <p>Qualifications</p> <ul> <li>High school diploma or GED required </li><li>Bachelors degree in marketing, communications, media production, or equivalent experience preferred </li><li>Proficiency in CapCut, Canva, in-app editing tools, or similar platforms </li><li>Experience with social management and analytics tools </li><li>Strong short-form writing skills </li></ul> <p>Why Milan</p> <p>Milan is a fast-growing national brand with real momentum and strong community engagement.</p> <p>You will gain:</p> <ul> <li>Direct ownership of organic content execution </li><li>Access to in-house studio resources </li><li>Collaboration with cross-functional marketing leaders </li><li>Clear visibility into performance metrics and growth strategy </li><li>A pathway to expand your impact as the brand grows </li></ul> <p>If you are excited about short-form content, performance growth, and building something meaningful, we want to see your work.</p> <p>Apply with your application and portfolio.</p> <p>#LI-EP1</p>