<p>Job Summary</p> <p>PRO Customer Marketing Strategy:</p> <ul> <li>Design and implement marketing strategies that support growth and retention of professional customers. </li><li>Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency). </li><li>Manage campaigns that target key customer segments within the professional space. </li></ul> <p>Field & Local Marketing Support:</p> <ul> <li>Collaborate with the PRO and regional teams to support branch-level or field marketing efforts. </li><li>Plan and execute customer-facing activities such as contractor events, training sessions, and promotional engagements. </li><li>Provide marketing support materials and toolkits for use in local markets. </li></ul> <p>Content & Messaging:</p> <ul> <li>Lead the creation of marketing content tailored to the professional customer base, including digital and print materials, sales collateral, and email campaigns. </li><li>Ensure consistent brand voice and positioning across all channels. </li><li>Work with internal stakeholders to collect testimonials, case studies, and use-case-driven stories from the field. </li></ul> <p>Digital & CRM Integration:</p> <ul> <li>Oversee digital marketing efforts aimed at the PRO audience, including paid advertising, email, and social content. </li><li>Use CRM and analytics tools to track customer engagement and campaign performance. </li><li>Segment customer data to create targeted marketing messages and offers. </li></ul> <p>Essential Job Functions *</p> <ul> <li>Bachelor's degree in Marketing, Business, Communications, or a related field. </li><li>5+ years of experience in marketing, preferably in a B2B, trade, or professional services environment. </li><li>Experience developing marketing programs for contractor, builder, or professional audiences. </li><li>Excellent communication, project management, and collaboration skills. </li><li>This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. </li></ul> <p>Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.</p> <p>Education & Experience</p> <ul> <li>Experience working with sales teams or regional operations. </li><li>Knowledge of trade customer buying behaviors and value drivers. </li><li>Bilingual communication skills are a plus (depending on region). </li><li>Understanding of the PRO market and needs of the business to support </li></ul> <p>Competencies - Knowledge, Skills and Abilities</p> <ul> <li>Experience working with sales teams or regional operations. </li><li>Knowledge of trade customer buying behaviors and value drivers. </li><li>Bilingual communication skills are a plus (depending on region). </li><li>Understanding of the PRO market and needs of the business to support </li></ul>