<p>We are seeking a strategic and creative Product Marketing Manager with a strong background in content-driven marketing and customer messaging. The ideal candidate will collaborate closely with product, growth, and brand teams to craft compelling narratives that clearly articulate our product's value, improve user onboarding, and drive customer engagement and retention. This role will be responsible for developing and optimizing messaging across key customer touch points - including website copy, email marketing, ad campaigns, and in-product communications - to support business objectives and deliver a seamless, conversion-oriented user experience.</p> <ul> <li>Develop clear and compelling product messaging that resonates with key customer segments and supports Raisin's growth and retention goals. </li><li>Own the copy and content for product-related marketing materials across channels, including website landing pages, onboarding flows, lifecycle emails, performance marketing ads, FAQs, and in-app messaging. </li><li>Collaborate with Marketing, Creative and Product teams to ensure messaging is consistent and supports a seamless, high-conversion customer journey. </li><li>Partner with performance and lifecycle teams to run A/B tests on messaging and creative across web and email - using results to inform copy direction and optimize funnel performance. </li><li>Translate complex product features and financial concepts into simple, benefit-driven language for a consumer audience. </li><li>Optimize web and email content for SEO, clarity, and conversion using keyword research and best practices. </li><li>Collaborate with SEO and content teams to ensure new blog and website content aligns with product messaging, user intent, and organic conversions opportunities. </li><li>Track and analyze the performance of messaging and content across channels using key KPIs (e.g., CTR, CVR, activation, retention), and make data-informed recommendations for iteration and improvement. </li><li>Help develop and execute go-to-market content strategies for new product features, launches, and growth initiatives. </li><li>Contribute to customer research and insights gathering to inform messaging direction and deepen audience understanding. </li><li>Bachelor's degree in Economics, Business, Marketing, Communications or related field. </li><li>5+ years of experience in product marketing and/or content marketing - ideally within fintech, financial services, or a digital-first B2C product. </li><li>Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling language. </li><li>Comfortable working with digital marketing tools, CMS platforms, and analytics dashboards. </li><li>Familiarity with SEO best practices and how they apply to product-aligned content. </li><li>Excellent project management skills, with a track record of juggling multiple deadlines and stakeholders. </li><li>Strong communicator and collaborator, experienced in cross-functional team environments. </li><li>Analytical mindset with the ability to interpret performance data and apply insights to improve messaging. </li><li>Bonus: Hands-on experience with CMS platforms like Contentstack. </li></ul> <p>At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, who are at the heart of our success.</p> <p>As part of our US team, you will benefit from:</p> <ul> <li>Flexible working hours and 28 vacation days, plus 13 public holidays per year. </li><li>Employee Development Budget of $2,200 and 4 full training days per year. </li><li>Access to Babbel for continuous learning. </li><li>Company 401k contribution of 5%. </li><li>Healthcare coverage contribution, including medical, dental and vision. </li><li>Commuter benefits and flexible working from home policy. </li><li>Regular team events and yearly Summer and Winter Party. </li></ul>