<p>DESCRIPTION</p> <p>Product Connections is seeking a forward-thinking Strategic Creative Director to lead high-impact creative initiatives that shape the future of our brand and client partnerships. This is a pivotal role for a visionary creative leader who can blend strategy, imagination, and data-driven insight to deliver compelling, innovative work.</p> <p>As a Strategic Creative Director, you will own the intersection of brand strategy, conceptual development, and cross-functional leadership. You'll guide creative teams, influence business decisions, and deliver breakthrough ideas rooted in consumer insights and retail marketing knowledge. Your work will drive measurable results, elevate brand storytelling, and strengthen client relationships.</p> <p>RESPONSIBILITIES</p> <p>Strategic Leadership</p> <ul> <li>Develop long-term creative strategies aligned with business goals, client needs, and market insights. </li><li>Use analytics and performance data (e.g., Google Analytics) to inform creative direction and evaluate campaign impact. </li><li>Serve as a strategic partner to cross-functional teams-marketing, account leadership, insights, and production. </li></ul> <p>Creative & Execution Excellence</p> <ul> <li>Lead concept development from ideation through execution across multi-channel campaigns. </li><li>Oversee visual direction, content creation, and storytelling to ensure strong, cohesive brand narratives. </li><li>Provide hands-on expertise in design, digital content, video, and social-first creative. </li><li>Present and defend creative recommendations with clarity, confidence, and strategic reasoning. </li><li>Champion innovation-exploring new technologies, design techniques, and creative approaches. </li></ul> <p>Team & Client Leadership</p> <ul> <li>Mentor, inspire, and develop designers, writers, and creative talent. </li><li>Collaborate closely with clients to understand needs, build trust, and deliver exceptional work. </li><li>Ensure creative output is consistent, high-quality, and aligned with brand standards. </li></ul> <p>QUALIFICATIONS</p> <ul> <li>10+ years of preferred progressive experience in creative and strategy roles-agency or brand-side. </li><li>Proven ability to connect creative ideas to business outcomes. </li><li>Strong understanding of retail marketing, consumer behavior, and shopper engagement. </li><li>Advanced skills with Adobe Creative Suite, PowerPoint, and other creative tools. </li><li>Exceptional communication, presentation, and storytelling abilities. </li><li>Experience leading cross-functional teams and managing client relationships. </li><li>Demonstrated adaptability and comfort with emerging technologies, trends, and platforms. </li></ul> <p>#DiscoverYourPath</p> <p>ABOUT US</p> <p>Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.</p> <p>As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.</p> <p>With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt-let's build something great together.</p> <p>Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.</p> <p>Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.</p> <p>The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)</p> <p>By applying, you agree to our Privacy Policy and Terms and Conditions of Use.</p> <p>#DiscoverYourPath</p> <p>Acosta, and its subsidiaries, is an Equal Opportunity Employer</p> <p>Job Category: Marketing</p> <p>Position Type: Full time</p> <p>Business Unit: Marketing</p> <p>Salary Range: $113,190.00 - $141,460.00</p> <p>Company: Crossmark Inc.</p> <p>Req ID: 23119</p> <p>Employer Description: US_PRDCT_CONNECTN_EMP_DESC</p>