<p>Kforce has a client that is seeking a Data Analyst/Project Coordinator in New York, NY.</p> <p>Summary: Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position client's Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across their Media and the video landscape in support of advertising and media measurement initiatives.</p> <p>Duties:</p> <ul> <li>Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations </li><li>Track all research requests and match to sales revenue on a weekly basis </li><li>Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot </li><li>Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales </li><li>Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore </li><li>Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore* Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar </li><li>To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed </li><li>Relevant education and/or training will be considered a plus </li></ul>