<p>You Lead the Way. We've Got Your Back.</p> <p>With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.</p> <p>At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.</p> <p>Join Team Amex and let's lead the way together.</p> <p>How will you make an impact in this role?</p> <p>Prospect, Partner, and Customer Growth (PPCG), within US Consumer Marketing Services, is a fast-paced organization responsible for driving Card Members into the American Express franchise via digital and direct channels. Within PPCG, the Prospect Site and Application Marketing team is dedicated to delivering best-in-class digital marketing and card shopping experiences to effectively convert visitors and efficiently acquire high-quality new Card Members on Americanexpress.com.</p> <p>This Senior Manager, Prospect Site and Application Marketing role will be responsible for driving "run-the-business" initiatives for Site and Application across our suite of 14 Consumer Card products, including new product launches, refreshes, and limited time offers. The role is also responsible for all forecasting (R&O / BUP) and reporting for the Site channel. Additionally, this Senior Manager leads Agile for both Prospect and Customer Site Marketing, partnering with cross-functional teams through PI planning, Agile MCR submissions. This is a multi-faceted role that partners closely with key stakeholders across analytics, technical product management, Go To Market Strategy, legal & compliance, product owners, and digital acquisition channel teams.</p> <p>This role requires a highly analytical, creative, and strategic thinker with robust marketing experience and a proven track record of delivering results.</p> <p>Key Responsibilities</p> <ul> <li>Plan and prioritize the marketing strategy and roadmap for Site and Application, including working closely with colleagues to ensure we have a robust test-and-learn agenda that will optimize each channel </li><li>Lead Enterprise "run-the-business" initiatives for Amex.com and Application, including offer updates, targeted alerts on benefits/copy, and leading refresh testing, strategy, and execution </li><li>Lead agile workstreams for both Prospect and Customer Marketing </li><li>Lead Forecasting & Reporting for the Prospect Site channel </li><li>Manage a team of three high-performing direct reports </li><li>Partner with key data/modeling stakeholders along with tech product managers on capabilities development and channel optimizations </li><li>Partner with internal design and content partners to optimize content, creative, and user experience across Americanexpress.com </li><li>Sucessfully and build cross-functional relationships across multiple partner teams </li></ul> <p>Qualifications</p> <ul> <li>7+ years of digital marketing experience, customer acquisition experience preferred </li><li>Highly motivated individual with a positive attitude </li><li>Strong ability to translate business needs into project requirements </li><li>Proven track record of driving initiatives from ideation to execution </li><li>Excellent problem solving and strategic thinking skills </li><li>Strong verbal and written communication skills, attention to detail, and ability to influence and negotiate to drive the Site experience and capabilities roadmap </li><li>Self-starter with demonstrated ability to work independently and interact with internal partners, manage multiple projects at once and drive results </li><li>Desire to join a highly-visible, results-oriented, and fast paced team </li></ul> <p>Salary Range: $90,000.00 to $140,000.00 annually + bonus + benefits</p> <p>The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.</p> <p>Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position</p> <p>We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:</p> <ul> <li>Competitive base salaries </li><li>Bonus incentives </li><li>6% Company Match on retirement savings plan </li><li>Free financial coaching and financial well-being support </li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits </li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need </li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy </li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) </li><li>Free and confidential counseling support through our Healthy Minds program </li><li>Career development and training opportunities </li></ul> <p>For a full list of Team Amex benefits, visit our Colleague Benefits Site.</p> <p>American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.</p> <p>We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.</p> <p>US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster</p>