<p>Join E&S Ring - A Leader in Residential Property Management</p> <p>At E&S Ring Management, we manage apartment communities in some of California's most sought-after neighborhoods. With a legacy of excellence and a strong presence in vibrant communities, we're proud to deliver high-quality living experiences and that starts with an exceptional team.</p> <p>We're currently seeking a Director of Marketing.</p> <p>What We Offer</p> <p>We believe a rewarding career includes more than just a paycheck. When you join us, you'll enjoy:</p> <ul> <li>A dynamic role where you'll showcase your Marketing service skills while contributing to process improvements. </li><li>A collaborative, upbeat work environment that values positivity, professionalism, and team spirit. </li><li>Competitive salary + bonus </li><li>Hybrid schedule with flexibility </li><li>High-impact leadership position with visibility to senior executives </li><li>A comprehensive benefits package, including: </li><li>Medical, Dental, Vision, and Life Insurance </li><li>401(k) with Company Match </li><li>Flexible Spending Accounts </li><li>Paid Vacation, Sick Leave, Personal Days & Holidays </li><li>Tuition Reimbursement </li><li>Wellness Reimbursement </li></ul> <p>Position Summary</p> <p>The Director of Marketing is a pivotal leadership role responsible for transforming and executing a modern, performance-driven marketing strategy across a portfolio of 21 multifamily communities throughout California. This includes a focus on lease-ups, stabilized assets, and corporate brand positioning. The role demands a dynamic leader who can combine high-level strategic vision with operational excellence across digital, branding, CRM, reputation management, and resident engagement.</p> <p>As a strategic partner to departments including Operations, Asset Management, Business Information Systems, and Learning & Development, the Director will ensure marketing initiatives are fully aligned with broader business objectives.</p> <p>What You'll Bring</p> <p>Required:</p> <ul> <li>8+ years in marketing, with at least 3 in a leadership or director-level role </li><li>Multifamily real estate experience, including luxury lease-ups </li><li>Demonstrated success in strategic planning and digital marketing </li><li>Experience managing internal teams and external agencies </li><li>Strong CRM, analytics, SEO/SEM, and branding expertise </li><li>Excellent communication and project management skills </li><li>Bachelor's degree in Marketing, Communications, or related field </li></ul> <p>Preferred:</p> <ul> <li>Experience with Yardi CRM IQ or similar systems </li><li>Experience launching or rebranding multifamily communities </li><li>MBA or advanced certifications (Google Ads, HubSpot, etc.) </li><li>Familiarity with California real estate market </li></ul> <p>Culture & Fit:</p> <ul> <li>Aligns with E&S Ring's core values: initiative, integrity, collaboration, humor, flexibility, accountability </li><li>Thrives in a hands-on, fast-paced environment </li><li>Acts as a strategic leader and a practical executor </li><li>Brings innovation and rigor to the team </li></ul> <p>Your Responsibilities:</p> <p>Strategic Leadership & Planning</p> <ul> <li>Develop and execute the company-wide marketing strategy aligned with occupancy, leasing velocity, and brand awareness goals. </li><li>Lead annual and project-specific marketing planning, including lease-up strategies, media launches, and pricing insights. </li><li>Conduct full audits and gap analyses of marketing systems, vendors, and processes. </li><li>Act as the primary marketing liaison in business development efforts. </li></ul> <p>Branding, Storytelling & Creative Direction</p> <ul> <li>Define and maintain the brand architecture for the company and its communities. </li><li>Ensure cohesive branding across all digital and physical touchpoints. </li><li>Oversee the creation of branded assets, collateral, signage, and promotional materials. </li><li>Partner with interior design and landscaping teams to align aesthetics with branding. </li></ul> <p>Advertising, Media & Lead Generation</p> <ul> <li>Manage paid and organic campaigns: Google Ads, Meta, TikTok, influencer campaigns, ILS platforms, event marketing. </li><li>Oversee listing accuracy and alignment with property aesthetics. </li><li>Measure and report on lead source performance (CPL, CPLe, ROAS). </li></ul> <p>CRM, Lead Management & Leasing Support</p> <ul> <li>Optimize CRM systems (e.g., Entrata, Anyone Home) to improve lead nurturing, visibility, and conversion. </li><li>Track unit staleness, lead queue health, agent responsiveness, and leasing performance. </li><li>Partner with Operations and Asset Management to adjust campaigns based on occupancy trends. </li></ul> <p>Reputation & Resident Experience Management</p> <ul> <li>Lead online reputation strategy, targeting minimum 3.5+ star ratings across platforms. </li><li>Manage business listings (Google, Yelp, Meta, Apple, etc.) for properties and corporate. </li><li>Respond to public feedback on LinkedIn, Glassdoor, and review sites. </li><li>Collaborate on customer experience strategies and training. </li></ul> <p>Digital Content, Social Media & PR</p> <ul> <li>Direct digital asset creation (photo, drone, video, virtual tours, blog content). </li><li>Manage content calendar and community management for social platforms. </li><li>Coordinate PR efforts internally or through agency partnerships. </li><li>Proactively monitor and mitigate media risks. </li></ul> <p>Marketing Technology & System Administration</p> <ul> <li>Administer marketing platforms including CRM, email systems, social scheduling, website CMS. </li><li>Ensure data accuracy across systems and ILS feeds. </li><li>Manage marketing help desk and ensure timely resolution of property-level requests. </li></ul> <p>Analytics, Reporting & Insights</p> <ul> <li>Create marketing dashboards and KPIs (lead-to-lease funnel, ad source ROI, NPS, review response time). </li><li>Provide weekly, monthly, and on-demand performance reports for stakeholders. </li><li>Adjust marketing budget allocations based on property needs and market data. </li></ul> <p>Vendor & Budget Management</p> <ul> <li>Oversee vendor relationships: define scopes, negotiate terms, and monitor execution. </li><li>Lead RFP and bid evaluation processes for large contracts. </li><li>Monitor budget adherence and ensure efficient spend aligned with marketing ROI. </li></ul> <p>Event Marketing & Corporate Engagement</p> <ul> <li>Lead marketing-related events: lease-up launches, press/influencer events, resident townhalls. </li><li>Plan internal events: annual awards, managers' conference, and company-wide celebrations. </li><li>Support other departments with branded internal communications. </li></ul> <p>Ready to Take the Next Step?</p> <p>If you're ready to bring your Marketing expertise to a company that values both performance and personality, we'd love to hear from you. Email your resume to maytheh@esring.com</p> <p>Employment offer is contingent upon satisfactory background, drug screening, reference and if applicable physical exam.</p> <p>E&S Ring Management Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p> <p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</p>