<p>Overview:</p> <p>M&T Bank's Growth Marketing team is seeking a highly motivated and experienced senior manager to lead the Customer Engagement & Retention Marketing team. This role is responsible for leading strategies that deepen customer relationships, increase product adoption, and drive long-term loyalty. This position combines strategic leadership with hands-on execution, overseeing lifecycle marketing initiatives such as onboarding, engagement, lead management, cross-sell, and retention programs.</p> <p>The ideal candidate is data driven and customer centric, with a deep understanding of customer life cycle marketing, data drive personalization and omni channel marketing. The role requires collaboration across product, marketing, and channel teams.</p> <p>Primary Responsibilities:</p> <ul> <li>Strategic Leadership: Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs. </li><li>Team Development: Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs. </li><li>Lifecycle Marketing: Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels. </li><li>Personalization & Segmentation: Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption. </li><li>Campaign Execution: Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance. </li><li>Performance Optimization: Establish KPIs, monitor results, and apply insights to continuously improve programs. </li><li>Cross-Functional Collaboration: Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals. </li><li>Resource Management: Understand team capacity and throughput; collaborate with leadership on resource allocation. </li><li>Compliance & Risk Management: Ensure all campaigns adhere to regulatory standards and internal risk policies. </li><li>Thought Leadership: Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing. </li><li>Quality Control: Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment. </li></ul> <p>Managerial/Supervisory Responsibilities:</p> <p>Leads a team of individual contributors.</p> <p>Education and Experience Required:</p> <p>Bachelor's Degree</p> <p>7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)</p> <p>2 years managerial experience</p> <p>Proven experience in customer engagement, retention, or lifecycle marketing.</p> <p>Demonstrated ability to develop talent and manage team performance.</p> <p>Strong analytical skills and experience with data-driven decision-making.</p> <p>Ability to resolve escalated issues and complex problems independently.</p> <p>Senior-level technical expertise and independent judgment in area of responsibility.</p> <p>M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $107,500.00 - $179,100.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.</p> <p>Location</p> <p>Buffalo, New York, United States of America</p>