<p>Manager, Wholesale Strategy</p> <p>Location: On-Site, Stamford, CT or Wakefield, MA</p> <p>Travel Requirements: 25%</p> <p>About the Role</p> <p>The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of the company's long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability-ensuring enterprise strategy translates into sustainable, multi-year market leadership.</p> <p>Moving beyond day-to-day tactical execution, this leader acts as the "Visionary of Wholesale," partnering cross-functionally with Pricing, Planning, and Brand leadership to ensure the wholesale business is scaled for long-term growth as markets mature. The role is focused on shifting the organizational needle toward building enduring brands and creating repeatable frameworks that protect margin and market share in a rapidly evolving landscape.</p> <p>This position is designed for a high-level strategist who combines consulting-grade rigor with commercial foresight and thrives in a complex, regulated environment.</p> <p>What You'll Do</p> <p>Long-Term Wholesale Strategy & Scalability</p> <ul> <li>Market Evolution Mapping: Lead the development of long-term wholesale go-to-market frameworks that anticipate market maturation and shifting regulatory dynamics. </li><li>Scalable Growth Architecture: Design and refine national playbooks for market entry and expansion, ensuring the wholesale business model is built for efficient, enterprise-level scaling. </li><li>Portfolio Health: Ensure wholesale strategy is aligned with long-term revenue objectives, moving from reactive "hit lists" to proactive, multi-year growth planning. </li></ul> <p>Brand-First Commercialization</p> <ul> <li>Brand Building Focus: Drive the shift toward brand-centric wholesale execution, ensuring pricing, distribution, and product mix reinforce long-term brand equity over short-term volume. </li><li>Strategic Value Creation: Partner with Brand and Marketing teams to develop commercial strategies that differentiate our portfolio in a crowded third-party retail environment. </li></ul> <p>High-Level Cross-Functional Leadership</p> <ul> <li>Strategic Liaison: Serve as the primary bridge between the Commercial organization and Finance/Operations to align long-term inventory allocation and capital investment with growth targets. </li><li>Executive Enablement: Act as the strategic lead in internal corporate forums, providing the "top-down" analytical narratives that allow Sales leadership to focus on high-level account development. </li></ul> <p>Strategic Program Governance</p> <ul> <li>Framework Innovation: Own the high-level design and optimization of the New York Incubator Program, establishing the scalable "gold standard" for retailer health and program performance. </li><li>Performance Benchmarking: Define the long-term KPIs and success metrics that measure the health of the wholesale ecosystem and the efficacy of our brand-building efforts. </li></ul> <p>What You'll Bring</p> <ul> <li>Education: Bachelor's degree in Business, Economics, Finance, or related field. </li><li>Experience: 4+ years of experience in Management Consulting, Commercial Strategy, or Corporate Planning within the CPG, beverage, or alcohol industries. </li><li>Strategic Mindset: Proven ability to apply structured, consulting-led frameworks to complex commercial problems and "zoom out" to identify long-term trends. </li><li>Analytical Power: Advanced proficiency in financial modeling and BI tools (Tableau, Power BI); ability to translate macro-data into a cohesive long-term vision. </li><li>Influencing Skills: Demonstrated ability to drive cross-functional alignment and advocate for commercial priorities at the executive level. </li><li>Travel & Presence: Ability to travel up to 25%; on-site presence required in Stamford, CT or Wakefield, MA. </li></ul>