<p>The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to:</p> <p>Experience Optimization & A/B Testing</p> <ul> <li>Assist in designing and executing A/B and multivariate tests to improve user experience and conversion. </li><li>Monitor test performance and help interpret results to guide optimization strategies. </li><li>Collaborate with UX, media, and development teams to implement test learnings. </li></ul> <p>Cross-Tier Analytics Support</p> <ul> <li>Help align tracking and reporting across Tier 1 and Tier 3 digital platforms. </li><li>Support data consistency and integration across websites, media, and lead systems. </li></ul> <p>Tagging & Data Quality</p> <ul> <li>Assist with analytics tagging implementation and QA to ensure accurate data collection. </li><li>Monitor dashboards for anomalies and escalate issues as needed. </li></ul> <p>Performance Reporting</p> <ul> <li>Build and maintain reports and dashboards using tools like Tableau or Power BI. </li><li>Track KPIs such as website engagement, lead conversion, and campaign performance. </li></ul> <p>Insights & Recommendations</p> <ul> <li>Analyze user behavior and funnel performance to identify friction points. </li><li>Provide actionable insights to improve digital experiences and business outcomes. </li></ul> <p>Basic Qualifications:</p> <ul> <li>Bachelor's degree in Marketing, Business, Analytics, or related field </li><li>5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments </li><li>Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems </li><li>Experience supporting A/B testing or personalization initiatives </li><li>Strong attention to detail, analytical thinking, and communication skills </li><li>Ability to work collaboratively in a fast-paced, cross-functional environment </li></ul>