<p>At Maverik, we don't just offer jobs, we offer adventures.</p> <p>As our Customer Analytics Analyst II, you'll transform complex customer data into meaningful insights that fuel smarter decisions across Marketing, Loyalty, Promotions, and Digital Experience. This role turns data into stories-stories that help us better understand what our customers need, how they behave, and how Maverik can deliver exceptional experiences at every turn.</p> <p>Why this role matters:</p> <p>This role directly impacts Maverik's ability to drive customer loyalty, increase engagement, strengthen satisfaction, and shape long-term personalized marketing strategies.</p> <p>Location/Schedule:</p> <p>This role is based at our Salt Lake City Headquarters with a 4-day hybrid in-office schedule.</p> <p>Position Summary & Day-to-Day Responsibilities:</p> <p>This role serves as a strategic analytics partner, using advanced statistical techniques to uncover customer insights and influence high-impact business decisions. Day-to-day, you'll analyze customer behavior, test marketing initiatives, and provide executives with data-backed recommendations to enhance our customer experience.</p> <ul> <li>Translate complex customer datasets into actionable insights for Marketing, Loyalty, Promotions, and Digital teams. </li><li>Serve as a strategic advisor to leadership, identifying opportunities to drive engagement, loyalty, and incremental sales. </li><li>Lead analysis of multi-source customer data to uncover behavioral drivers, segmentation opportunities, and emerging trends. </li><li>Design, execute, and evaluate A/B and multivariate tests across loyalty programs, marketing campaigns, and promotional offers. </li><li>Develop and maintain dashboards, KPIs, and measurement frameworks that clearly communicate performance and impact. </li><li>Analyze survey data, CSAT, NPS, and customer sentiment to identify friction points and recommend CX improvements. </li><li>Build advanced customer profiles and predictive models to support personalized marketing and lifecycle strategies. </li><li>Deliver narrative-driven reports and presentations that simplify complex analytics for cross-functional partners and executives. </li><li>Continuously explore new methods, tools, and data sources to elevate customer understanding and decision-making. </li></ul> <p>You'll be a great fit for this adventure if you have:</p> <ul> <li>3+ years of experience in statistical, financial, customer, or advanced quantitative analysis, with a track record of driving measurable impact. </li><li>Hands-on expertise with SQL and either R or Python for statistical modeling and data manipulation. </li><li>Experience using data visualization and BI tools such as Tableau or Power BI to create executive-ready dashboards. </li><li>Proficiency in designing and interpreting A/B and multivariate testing frameworks for marketing or product optimization. </li><li>Strong data storytelling skills-able to translate analytics into clear, compelling insights for non-technical audiences. </li><li>The Maverik Spirit - you're a clear communicator, team player, and problem-solver who thrives in a fast-paced environment. </li></ul> <p>Bonus points if you also bring:</p> <ul> <li>Experience working closely with Marketing, Loyalty, Customer Experience, or Digital Product teams. </li><li>Familiarity with customer segmentation, predictive modeling, and lifecycle marketing strategies. </li><li>Advanced Excel skills and experience integrating demographic, psychographic, and behavioral datasets. </li></ul> <p>Compensation & Benefits</p> <p>Pay Range: $75,000-$85,000 + DOE and Bonus Opportunities</p> <p>The above salary range represents a general guideline; however, Maverik considers a number of factors when determining base salary offers, such as the scope and responsibilities of the position and the candidate's experience, education, skills, and current market conditions.</p> <p>Benefits Include:</p> <ul> <li>Full Health, Dental, and Vision Packages with company contribution </li><li>In-Store and Fuel Discounts </li><li>Retirement plan with company match (401K) </li><li>Eligible for the annual incentive bonus program </li><li>Profit Sharing: When Maverik succeeds, so do you </li><li>Comprehensive Paid Time-Off Policy, along with additional perks and benefits </li></ul>