<p>Kforce has a client that is seeking a Digital Marketing Manager in Farmington, CT.</p> <p>Essential Responsibilities:</p> <ul> <li>With direction from product marketing, develop the 2026 digital marketing roadmap of campaigns for Modernization that contributes to overall (global and regional) business objectives/plan </li><li>Understand and educate organization on which digital channels work best for target audience in Modernization </li><li>Create digital marketing strategy for programs, sales releases, etc. within the overall Marketing Plan </li><li>Responsible for pulling scrubbed email list with the OU/DM COE based on criteria established by Product Marketing </li><li>Review incoming campaign brief proposals; Evaluate and prioritize campaign in overall roadmap strategy given budget and resources </li><li>Collaborate with Sales COE to implement a lead disposition process; Monitor and report effectiveness to sales organization </li><li>In partnership with Global Paid Media experts and Sales organization - Forecast, measure, analyze and report on impact of programs to stakeholders; Partner with DM COE on paid media campaigns to execute programs </li><li>Collaborate with MarComms and OU sales leaders to communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs (e.g. Sales Mail) </li><li>Review campaign results in dashboards and suggest opportunities for improvement; Develop pipeline acceleration continuously </li><li>Coordination of campaign creative with Paid Media, MarComms and creative agency (e.g. EDI); Including sharing best practices for target audience in Modernization </li><li>Partner with Global DM Ops to ensure proper tracking in advance of and during campaigns </li><li>Partner with Global and Digital Transformation team on content updates, as necessary* Bachelor's degree or equivalent relevant work experience </li><li>3+ years of relevant experience within the digital marketing area </li><li>Digital Marketing Knowledge: Understanding of digital marketing with specific focus on enhancing campaign effectiveness leveraging the latest digital marketing trends </li><li>Project Management: Background in overseeing projects, ensuring they align with the organization's goals </li><li>Stakeholder Engagement: Experience collaborating with various stakeholders, including executives, employees, and external partners </li><li>Strategic Thinking: Ability to develop and execute segment-level strategies aligned with organizational goals </li><li>Technical Proficiency: Familiarity with modern digital marketing trends and technologies </li><li>Analytical Skills: Capacity to assess current systems and identify areas for improvement through data-driven decision-making </li><li>Communication Skills: Strong ability to articulate strategic vision and initiatives to diverse audiences </li><li>Agility and Adaptability: Capability to pivot strategies based on changing business environments or emerging technologies </li></ul>