<p>Property Photography Ownership (Primary Focus)</p> <ul> <li>Own the end-to-end coordination of property photography across the portfolio </li><li>Ensure all properties have complete, current, and high-quality image sets that support booking conversion </li><li>Track photography status across properties, identifying gaps, outdated imagery, or missing assets </li></ul> <p>Photography & Asset Coordination</p> <ul> <li>Coordinate hotel photography needs including scheduling, tracking, and asset collection </li><li>Partner with internal teams and vendors to ensure photography meets brand standards, timelines, and business needs </li><li>Manage intake, organization, and readiness of all incoming photo and video assets </li></ul> <p>Digital Asset Management</p> <ul> <li>Manage and maintain Red Roof's digital asset library, including photo, video, and collateral assets </li><li>Ensure assets are properly tagged, organized, and accessible for internal teams </li><li>Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms </li></ul> <p>Brand Standards & Quality Control</p> <ul> <li>Support the execution and consistency of Red Roof brand standards across marketing materials and digital channels </li><li>Review hotel photography and marketing collateral to ensure alignment with brand guidelines before approval routing </li><li>Assist in reinforcing brand standards with internal teams and franchise partners </li></ul> <p>CMS & Website Support</p> <ul> <li>Execute content updates within the CMS, including uploading images and updating page content </li><li>Support website content accuracy and alignment with brand standards </li></ul> <p>Marketing Collateral & Content Support</p> <ul> <li>Support the development, updates, and execution of marketing collateral for brand and sales initiatives </li><li>Assist with basic copywriting, proofreading, and editing of marketing materials </li><li>Help maintain consistency across web pages, collateral, and other brand communications </li></ul> <p>Project Coordination & Execution</p> <ul> <li>Support the execution of marketing campaigns and initiatives across the team </li><li>Coordinate timelines, deliverables, and feedback across internal stakeholders </li><li>Assist in managing multiple projects simultaneously while meeting deadlines </li></ul> <p>Cross-Functional Collaboration</p> <ul> <li>Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs </li><li>Respond to internal and external marketing requests within established timelines </li><li>Escalate issues or inconsistencies when needed </li></ul> <p>Documentation & Process Support</p> <ul> <li>Maintain internal documentation for brand standards, workflows, and processes </li><li>Help improve efficiency by identifying gaps or inconsistencies in current processes </li></ul> <p>What This Role Is</p> <p>This role focuses on execution and coordination of marketing assets, with a primary emphasis on property photography.</p> <p>It includes:</p> <ul> <li>End-to-end ownership of property photography coordination </li><li>Digital asset management and organization </li><li>Brand standards support and quality control </li><li>CMS and website content updates </li><li>Cross-functional project coordination </li><li>Day-to-day marketing operations support </li></ul> <p>This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.</p>