<p>The Event Marketing Manager is responsible for developing and executing effective marketing strategies that increase brand awareness, generate leads, and drive sales through field marketing or event marketing activations. They will work closely with the sales team and business leaders to create and implement tactical plans that support business objectives and sales targets. Your role will be to ensure all internal stakeholders, vendors, agencies and show managers are working together to deliver high-quality event programs with maximized ROI.</p> <p>What You'll Do</p> <ul> <li>Develop and execute effective marketing events and programs to support the sales and revenue goals of the organization. </li><li>Manage marketing budget and ensure that campaigns are executed within budget and on time. </li><li>Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships. </li><li>Project manage speaker submission and content, speaker selection, agenda, and overall event experience with a customer-obsessed mindset. </li><li>Strategize, build, and execute integrated marketing campaigns that drive an effective event including strategies for promotion and follow-up through; email marketing, paid and organic media, and other channels as you see fit. </li><li>Identify industry and partnership opportunities by working closely with sales and marketing to create new lead gen and co-marketing initiatives. Lead creation of collateral, announcements, and client comms. </li><li>Oversee management of event vendors, creative assets, budget, and end-to-end event execution to ensure a successful event and positive customer experience. </li><li>Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics using HubSpot and/or other tracking systems. </li><li>Willingness to travel as needed to support event executions. </li></ul>