<p>Ensure all campaigns follow risk controls and compliance guidelines. Troubleshoot campaign issues across multiple platforms and placements. Support handoff to Ops delivery teams through training, documentation, and change management. Analyze results, identify areas for improvements and refine approaches to further optimize future solutions. Collaborate with Risk & Compliance to manage and enforce incentive program controls. Scope: The project & program responsibilities are focused on internal information system-specific project tasks or non-technical project completion using an internal customer perspective, both typically from initiation through delivery. Organize daily activities based on organizational goals. Develop and implement new programs that support objectives. Monitor projects and oversee project managers. Evaluate program strengths and weaknesses. Develop program budgets and plans. Meet with stakeholders to discuss program status and goals. Improve strategies with the marketing team. Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience. Expertise in Adobe Marketing platforms (AEP, AJO, Target). SME in owned channels: email, push, in-app, and onsite communication. Familiarity with Web and App Instrumentation for customer behavior tracking. Strong operational data analysis skills to drive campaign and platform optimization. Excellent multitasking and prioritization skills across multiple parallel workstreams. Ability to identify channel opportunities with competence, clarity, and efficiency. Business-savvy problem solver with end-to-end troubleshooting capabilities. Expertise in Web & Data Operations, including instrumentation setup, decisioning frameworks, and performance insights.</p>