<p>We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?</p> <p>The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.</p> <p>In this position...</p> <p>Ford Credit is seeking analytical, entrepreneurial, and action-oriented candidates for a Brand Marketing Analyst position. The Marketing Analyst will play a critical role in Ford Credit's growth strategy and competitive positioning by leveraging data-driven analyses and innovative approaches to drive strategic marketing decisions and results. The right candidate should possess a quantitative orientation, innate curiosity, and a collaborative nature.</p> <p>Ford Credit (Retail), Ford Pro FinSimple and Ford Pro Insure (Commercial) teams are focused on building brand equity and brand awareness, lead generation and optimizing cross-channel marketing planning and reporting. The Ford Credit and Ford Pro teams have ownership of all Brand and Lead Generation marketing activities for each respective business unit. This position will be responsible for helping establish an enhanced analytics program across channels, uncovering insights that drive better decision-making.</p> <p>Brand Marketing Analyst</p> <p>What you'll do...</p> <ul> <li>Planning, Measurement, Optimization, and Insights. </li><li>Act as Analytic Lead with a cross-functional team (Ford teams + Agency Partners) to optimize and coordinate project strategies and tactics for multiple campaigns. </li><li>Define key performance metrics and set KPIs to drive business growth. </li><li>Track business progress and provide consistent optimization for retail and commercial business units. </li><li>Utilizes preliminary and final reports to optimize future marketing initiatives; Be able to create a concise theme and story in analytic deliverables when necessary; Improve upon existing project deliverables to allow for more efficient and timely delivery to management. </li><li>Partner with the agency and internal stakeholders to provide insights, best practices, and recommendations for optimization. </li><li>Stay in communication with the cross-functional team to ensure understanding of learning objectives and strategies. </li><li>Develop hypotheses and tests to support a continuous learning agenda. </li></ul> <p>What you'll do...</p> <ul> <li>Planning, Measurement, Optimization, and Insights. </li><li>Act as Analytic Lead with a cross-functional team (Ford teams + Agency Partners) to optimize and coordinate project strategies and tactics for multiple campaigns. </li><li>Define key performance metrics and set KPIs to drive business growth. </li><li>Track business progress and provide consistent optimization for retail and commercial business units. </li><li>Utilizes preliminary and final reports to optimize future marketing initiatives; Be able to create a concise theme and story in analytic deliverables when necessary; Improve upon existing project deliverables to allow for more efficient and timely delivery to management. </li><li>Partner with the agency and internal stakeholders to provide insights, best practices, and recommendations for optimization. </li><li>Stay in communication with the cross-functional team to ensure understanding of learning objectives and strategies. </li><li>Develop hypotheses and tests to support a continuous learning agenda. </li></ul>