<p>About the Role:</p> <p>As a Product Marketing Manager at AlphaSense, you will play a key role in building and driving our go-to-market positioning and strategy for our Expert Insights offering. Expert Insights is our proprietary content offering within AlphaSense, inclusive of our expert transcript library, directed content, and expert call services.</p> <p>You'll be instrumental in crafting product messaging, developing impactful go-to-market strategies, and delivering value that drives pipeline growth, trial conversion, retention, and adoption for our users. This role offers an opportunity to work cross-functionally with product, sales, and marketing teams to bring to life strategies that drive business impact and growth.</p> <p>The ideal candidate brings a strategic, growth-oriented mindset, with expertise in growth tactics and product-led growth initiatives. They should have the ability to lead, influence, and unify cross-functional teams around common goals. While a background in financial services or corporate is a plus, we value experience across diverse B2B content landscapes and are open to candidates from various industry backgrounds. We're looking for a passionate product marketer with experience shaping product marketing strategies that inspire and resonate with customers.</p> <p>The PMM will be a member of the product marketing organization within the marketing organization at AlphaSense and report into the Sr. Manager, Product Marketing.</p> <p>Who You Are:</p> <ul> <li>Experience: 3-5 years in product marketing, ideally within a high-growth SaaS environment. </li><li>Cross-Functional Leadership: Demonstrated ability to lead, influence, and align cross-functional teams toward strategic goals. </li><li>Strategic Mindset: Strong ability to articulate product/market value propositions and contribute to product strategy. </li><li>Customer-Centric: Strong track record of leveraging customer insights to inform messaging, product development, and campaign strategies. </li><li>Product Launch Experience: Proven experience in successfully bringing products to market. </li><li>Growth Tactics & PLG Expertise: Well-versed in growth tactics and product-led growth strategies, with a proven track record of implementing successful initiatives. </li><li>Communication Skills: Excellent verbal and written communication skills, with a knack for translating complex concepts into clear, compelling messaging. </li><li>Analytical Skills: Ability to synthesize data into actionable insights and recommendations for continuous optimization. </li><li>Industry Background: Background in financial services or corporate content a plus, with a general acumen for financial content and industry research. </li><li>This role is perfect for a strategic product marketer who thrives in collaborative, dynamic environments and is excited about impacting AlphaSense's growth journey. </li></ul> <p>Experience in marketing products with a service component is a plus</p> <p>What You'll Do:</p> <ul> <li>Voice of the Customer: Monitor and analyze customer feedback, bringing insights to influence product roadmap, messaging, and go-to-market strategies. </li><li>Market and Competitive Analysis: Continuously evaluate industry trends and competitive landscape to ensure our strategies stay relevant and effective. </li><li>Go-to-Market Execution: Develop and drive impactful product launches in partnership with product, revenue organization, and marketing teams, creating a unified go-to-market approach and driving measurable business outcomes. </li><li>Product Collaboration: Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within assigned product areas. </li><li>Campaign Development: Collaborate with marketing teams to create campaigns that build awareness, generate pipeline growth, and enable sales to win. </li><li>Performance Tracking: Monitor and interpret key business metrics related to revenue, pipeline, market share, and product adoption to define new product marketing strategies. </li></ul>