<p>About the role</p> <p>We're looking for an experienced, customer-obsessed Director of Product Marketing to lead the go-to-market strategy and execution for Gusto's portfolio across payroll, benefits, HR, and financial tools.</p> <p>In this highly strategic and cross-functional leadership role, you'll define how Gusto shows up to target audiences-translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You'll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact.</p> <p>Reporting to the Head of Product, Marketing & Partner Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.</p> <p>We're looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action.</p> <p>If this sounds like you, and you're passionate about helping small businesses succeed, we'd love to meet you.</p> <p>What You'll Do</p> <p>Lead Portfolio Positioning & Audience Strategy</p> <p>Own and evolve Gusto's portfolio-level positioning and messaging across our target audiences-including small business owners, solopreneurs, and accountants. Ensure we show up as a clear, differentiated, and valuable solution in the market.</p> <p>Architect & Execute GTM Strategy</p> <p>Lead go-to-market strategy and execution across product areas-partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.</p> <p>Turn Insights Into Action</p> <p>Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.</p> <p>Lead & Grow a High-Impact Team</p> <p>Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.</p> <p>Drive Cross-Functional Alignment & Accountability</p> <p>Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.</p> <p>Own Performance & Optimization</p> <p>Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.</p> <p>Here's what we're looking for:</p> <ul> <li>10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing </li><li>Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences </li><li>Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs </li><li>Ability to move between strategic planning and hands-on execution-comfortable with ambiguity and bias toward action </li><li>Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing </li><li>Deep experience with customer segmentation, positioning, pricing, and GTM planning </li><li>Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus </li></ul> <p>Our cash compensation amount for this role is targeted at $179,000 - $209,000/yr in Denver & most remote locations, and $211,000 - $246,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.</p>