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<p>Schneider Electric has a new opportunity for a Head of Healthcare Segment Marketing, based in Boston, MA or Raleigh, NC. The Head of Healthcare Segment Marketing develops and executes marketing strategies that drive growth in the U.S. This role connects market intelligence, customer insights, and business priorities to shape differentiated positioning, targeted go-to-market programs, and growth initiatives that expand demand and strengthen market presence. As the Head of Healthcare Segment Marketing, you translate market opportunities into actionable marketing programs that support sales engagement and commercial outcomes. You collaborate closely and lead business teams, product marketing, sales leadership, and marketing teams to define messaging, create campaigns, and promote key offers central to the needs of healthcare customers. You bring deep expertise in segment marketing and serve as a trusted advisor, ensuring marketing strategies reflect evolving customer needs, industry trends, and competitive dynamics. You shape the segment's value proposition, contribute to thought leadership initiatives, and develop marketing content and sales enablement that support effective customer engagement. Operating as a senior individual contributor, you influence cross-functional teams, business leaders, and agencies to prioritize initiatives that deliver measurable impact on pipeline growth, customer engagement, and market visibility. Responsibilities Segment Marketing Strategy & Regional Leadership Own the end-to-end marketing strategy for the U.S. Healthcare segment, ensuring alignment with business growth objectives. Define segment marketing priorities, investment focus, and integrated marketing plans that drive awareness, demand, and pipeline growth. Act as the central marketing authority for the segment, coordinating and directing all marketing activities driving commercial growth. Full-Funnel Demand & Pipeline Generation Design and execute full-funnel demand generation strategies-from awareness through lead generation, pipeline acceleration, and customer engagement. Build and launch integrated campaigns that generate qualified leads and measurable pipeline for the segment. Establish and manage the segment's marketing funnel, continuously optimizing performance based on data, conversion metrics, and sales feedback. Market Intelligence & Customer Insights Develop deep expertise in the healthcare ecosystem, including customer needs, industry trends, regulatory drivers, and competitive dynamics. Translate market insights into targeted marketing strategies, campaign themes, and growth initiatives. Value Proposition, Messaging & Content Leadership Define and maintain the segment's value proposition, positioning, and messaging framework. Create and oversee the development of segment-specific marketing content, including campaign assets, thought leadership, and customer-facing materials. Drive thought leadership initiatives that position the organization as a trusted authority in the healthcare market. Ensure all marketing communications consistently reflect the segment's priorities, customer pain points, and competitive differentiation. Go-to-Market & Campaign Execution Lead the development and execution of segment-specific go-to-market initiatives, offers, and marketing programs. Orchestrate cross-functional marketing activities across Businesses, Commercial, and marketing teams to activate campaigns. Develop segment-focused sales enablement tools, playbooks, and marketing materials that support effective customer engagement and deal progression. Partner closely with regional sales leaders to align marketing activities with pipeline priorities and revenue goals. Experience and Qualifications Creativity, and a high degree of initiative and proactive management. Ability to lead through influence and work well with all levels of a matrixed organization Flexible and fast learner who is coachable with a drive for continuous improvement Minimum 8-10 years B2B marketing communication, segment marketing, or strategy experience Creative thinker with a growth hacker mindset, able to generate new ideas. Strong analytical skills and experience with data analysis tools and metrics. Proven portfolio experience with A/B testing, digital marketing, analytics platforms and managing paid campaigns a plus. Proficient in Microsoft Office (Office 365) Excellent communication, presentation, and budget management skills. Personal qualities such as: self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative For this U.S. based position, the expected compensation range is $168,800 - $253,200 per year, which includes base pay and short-term incentive. The compensation range for this full-time position applies to candidates located within the United States. Our salary ranges are determined by reviewing roles of similar responsibility and level. Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training. Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, 15 days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits. You must submit an online application to be considered for the position. The Company will accept applications on an ongoing basis until the position is filled. If you believe this job posting is not compliant with applicable state pay transparency laws in the U.S., please notify the Company as soon as possible upon discovery by completing this form Job Posting Compliance Form. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric - apply today! €40 billion global revenue +9% organic growth 150 000+ employees in 100+ countries You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.</p>
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