<p>Our client is a fully integrated real estate development and investment management firm. They are now looking for a Performance Marketing Manager.</p> <p>Salary/Hourly Rate:</p> <p>$75k - $85k</p> <p>Position Overview:</p> <p>The Performance Marketing Manager will lead the planning, execution, and optimization of paid digital advertising campaigns across key platforms including Google Ads, Meta Ads, and other relevant channels. This role is responsible for driving measurable acquisition goals by managing performance marketing efforts, analyzing campaign data, and collaborating closely with cross-functional teams. Reporting to the Director of Digital Marketing, the Performance Marketing Manager will ensure campaigns are aligned with overall marketing objectives and optimized for maximum ROAS.</p> <p>Responsibilities of the Performance Marketing Manager:</p> <ul> <li>Develop, implement, and oversee high-impact paid media strategies across Google Ads, Meta Ads, and emerging digital advertising platforms to drive qualified traffic and conversions. </li><li>Collaborate closely with Marketing Specialists, Marketing Managers, and Creative teams to ensure seamless campaign execution, messaging consistency, and creative alignment. </li><li>Provide guidance and mentorship to Specialists to elevate overall campaign performance. </li><li>Set clear performance KPIs and targets for campaigns; continuously monitor and analyze metrics including CPC, CPL, ROAS, and conversion rates. </li><li>Leverage CRM data, Google Analytics, third-party data, and platform analytics to identify insights and optimization opportunities. </li><li>Develop and execute A/B tests, audience segmentation (within Fair Housing guidelines), and bidding strategies. </li><li>Prepare comprehensive performance reports and presentations for the Director of Digital Marketing and senior stakeholders. </li><li>Ensure paid media campaigns are fully integrated with organic, email, and other marketing initiatives. </li></ul> <p>Required Experience/Skills for the Performance Marketing Manager:</p> <ul> <li>Proven expertise managing Google Ads, Meta Ads (Facebook and Instagram), and additional paid channels such as LinkedIn Ads, programmatic, or DSP platforms. </li><li>Strong analytical skills with proficiency in Google Analytics, CRM platforms, and data visualization tools. </li><li>Demonstrated ability to manage budgets, forecast performance, and deliver measurable acquisition results. </li><li>Excellent leadership and communication skills with experience coordinating cross-functional teams and mentoring junior marketers. </li><li>Deep understanding of SEO, SEM, PPC, audience targeting, conversion optimization, and attribution modeling. </li><li>Creative problem solver who stays current with digital marketing innovations and competitive trends. </li><li>Detail-oriented with strong project management skills and ability to manage multiple campaigns simultaneously. </li></ul> <p>Education Requirements:</p> <ul> <li>Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. </li></ul> <p>Benefits:</p> <ul> <li>Client-provided benefits available, upon eligibility. </li></ul>