<p>Company description</p> <p>Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)</p> <p>Overview</p> <p>Influential is looking for a Director, Performance Media, who will be responsible for the strategy, execution, performance, and reporting of paid campaigns across multiple social platforms including Facebook, Instagram, Pinterest, TikTok, YouTube and LinkedIn. Reporting to SVP, Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning to the next level. This role will manage the creation and execution of various media and measurement strategies, including, but not limited to brand awareness, foot traffic, online conversions, offline sales, tune-in, and more.</p> <p>Responsibilities</p> <ul> <li>Work closely with cross-functional teams to build, deploy, track, and optimize paid social campaigns to successfully achieve business results </li><li>Lead the designing of A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results </li><li>Drive collaboration with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and strong optimization </li><li>Analyze campaign performance and make recommendations based on the analysis </li><li>Develop a strong working relationship with cross-functional internal teams as well as external partners </li><li>Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc. </li><li>Develop amplification strategies using campaign briefs and target audience research analysis </li><li>Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) and update all internal systems relevant to each campaign </li><li>Maintain awareness of new platforms and products, as well as look for opportunities to innovate and develop new media strategies to drive clients' advertising forward </li><li>Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree and 8+ years of experience in paid social media </li><li>Demonstrated expertise and passion for influencer marketing and paid social, with a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies </li><li>Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers </li><li>Proven ability to optimize media spend across multiple objectives to drive key business results and manage large social media budgets </li><li>Work in a fast paced environment with a strong focus on collaboration and innovative execution </li><li>Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more </li><li>Ability to lead and mentor junior team members as needed </li><li>Strong Microsoft Excel and PowerPoint experience </li></ul> <p>Bonus points if:</p> <ul> <li>Proficient with 3rd party ad-serving, tracking, and analytic systems to be able to accurately input media plan details and launch campaigns </li><li>Experience at a marketing-tech or media start-up </li></ul> <p>Additional information</p> <p>Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.</p> <p>Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.</p> <p>If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.</p> <p>All your information will be kept confidential according to EEO guidelines.</p> <p>Compensation Range: $110,000 - $150,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/30/2026.</p>