<p>Apply</p> <p>Description</p> <p>Overview</p> <p>We're seeking a results-driven B2B Email Marketing Specialist to join our Chicago-based SaaS marketing team. In this role, you'll be responsible for fueling sales pipeline and generating leads for our industry-leading software. Leveraging data and best practices, you'll deliver high-performing campaigns across a variety of initiatives, including upselling and retention. As "owner" of the email channel, you'll drive email planning, development, and execution, including campaign strategy, copywriting, list segmentation, A/B testing, scheduling, and reporting. This position is based in our downtown Chicago office and will report to the Director of Marketing.</p> <p>Core responsibilities</p> <ul> <li>Campaign Planning & Development: Create and manage engaging email campaigns tailored to specific customer segments, product roadmap, and overall marketing objectives </li><li>Calendar & Scheduling: Work with marketing, sales, product, and customer success to maintain calendar of email communications that clearly defines plans and all associated details on monthly basis </li><li>Content Delivery: Write and deploy clear and compelling copy for email, landing pages, and graphics, conducting thorough reviews and testing to ensure quality and accuracy </li><li>List Management & Segmentation: Build and maintain clean, compliant email lists, ensuring accurate segmentation for targeted messaging </li><li>Automation & Workflows: Identify opportunities to leverage automation to efficiently maximize audience reach and boost engagement throughout the customer lifecycle </li><li>A/B Testing: Proactively conduct experiments on different email components such as subject lines, CTA button colors, send times, etc. to assess effectiveness and optimize performance </li><li>Analytics & Reporting: Monitor and track KPIs to report on results and understand performance, proactively making recommendations & implementing changes based on findings </li></ul> <p>Requirements</p> <p>Who we're looking for</p> <ul> <li>Self-starters, eager to lead, comfortable working independently </li><li>High standards for quality and performance </li><li>Results-first mindset, owner of outcomes (not just activities) </li><li>Actively applies feedback to improve and grow </li><li>Strong problem-solvers able to navigate ambiguity and deliver creative solutions </li></ul> <p>Key skills & competencies</p> <ul> <li>3-5 years experience in copywriting, email marketing, or digital marketing (previous writing samples required) </li><li>Familiarity with HubSpot </li><li>Strong understanding of demand gen strategy and email marketing best practices </li><li>Exceptional written communication and project management skills </li><li>High attention to detail </li><li>Bachelor's degree in Marketing or relevant field </li></ul> <p>Salary Description</p> <p>75000-90000</p>