<p>Overview Looking to be surrounded by remarkable, passionate individuals in your workplace? Tri Pointe Homes is always looking for employees to push our place in the industry forward with a top-tier home buying experience. If this sounds like a career for you, apply to be a part of our great team. Tri Pointe Homes is looking for an experienced individual to join our talented group as a Marketing Automation Specialist at our Home Office. Position Highlights: Assist in leading the email marketing and marketing automation platform. Provide technical and design assistance company-wide to division digital marketing teams within the marketing automation platform. Assist divisions in the implementation of design, testing, maintenance and reporting of automated online marketing campaigns utilizing company templates and platforms. Possess an understanding of lead scoring and nurturing plans with the ability to execute workflows and triggers according to audience and stage in the marketing funnel. Collaborate with internal digital marketing teams to further develop their capabilities and act as a training resource and power user of the marketing automation system and marketing attribution and ROI reporting platform. Position Responsibilities: Collaborate with management, the home office marketing team, and third party vendors to help develop best practices and assist in creating and executing email campaigns, landing pages, and digital content, leveraging the appropriate technical tools and optimizing user experience. Clearly communicate program and strategy changes across digital platforms to the organization's digital marketing teams. Build relationships with multiple digital marketing team members taking into account their individual skill level and abilities. Communicate effectively when supporting digital marketing teams, providing timely/helpful feedback Collaborate with digital marketing teams on the design, tesing and execution of email marketing and marketing automation campaigns for awareness, customer communications, and customer conversions. Collaborate with vendors, division teams, and cross-functional departments to collect monthly marketing costs and ensure timely uploads to the attribution and ROI reporting platform on a regular cadence. Collaborate with external partners and communicate changes and updates to keep projects and enhancements moving forward. Train division digital marketing team members to meet both their career objectives and organization's goals. Provide division level coaching, feedback, and solutions on email assets and landing page assets pre- and post-program launch to achieve desired business results. Ability to comprehend program level changes and enhancements within program templates, with the ability to clearly document and apply changes to user/video guides. Ensure all divisions' content adheres to brand and regulatory compliance standards and secure necessary approvals for content when required. Assist digital marketing teams in selecting and applying audience segments, while applying best digital marketing practices Performs program audits to ensure campaign program best practices are being upheld, including campaign structure, email, and landing page layouts and content, and audience selection. Explore, identify, and execute personalization and AI-driven enhancements within the marketing automation platform and division-wide email processes to improve engagement, efficiency, and campaign effectiveness. Strategically reviews and audits automation programs and templates on a regular basis, and executes updates and enhancements based on best practices and results. Execute division level email and automation programs. Including, creating programs, making recommendations, and working with division leaders to execute local needs. Support digital marketing team initatives to ensure alignment with Tri Pointe Homes' email marketing and automation best practices, including A/B testing, audience segments, triggers, and workflows. Review and troubleshoot technical issues related to marketing automation programs, including campaign structure, flow, layout/formatting/design of email assets and landing pages, audiences and segmentations, and program development. Execute updates to marketing operations programs and reporting dashboards while making necessary adjustments and distributing updated reports to division teams company-wide. Position Qualifications: Bachelor's degree in Marketing or equivalent business experience 5 or more years of experience in digital marketing including online branding and content development Marketo certification(s) preferred Skills: Working knowledge of marketing automation and email marketing platforms, Marketo or similar advanced platform preferred Basic understanding of rule logic, audience segments, and the delivery of personalized content Basic understanding of marketing attribution models and ROI reporting to support data-driven decision-making and performance analysis across campaigns Basic understanding of marketing operation programs that support top funnel marketing leads Experience in layout, styling digital assets, and basic understanding of HTML Functional knowledge of other related programs such as video, call tracking, website, email testing platforms, with ability to apply marketing automation best practices. Advanced knowledge of Microsoft Office Suite Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools Ability to prioritize and deliver on multiple digital marketing initiatives simultaneously Excellent communicator with ability to use both data and best practices in delivering informed decisions Physical Requirements: 15% or less travel May be sedentary for extended periods, 4 or more hours per day Use of fine motor skills for tasks requiring precision such as typing and computer work Visual acuity for detailed computer work Hearing ability for frequent calls and meetings Compensation & Benefits: Base Salary: The expected base salary range for this position is between $83,000 - $108,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday. Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company's applicable incentive plan document. Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs. Want to know what it's like working at Tri Pointe Homes? Click here to see what our employees have to say: Great Place to Work Certified Company Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process. At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company's strength relies on the diversity of the team and the unique, innovative ideas everyone contributes. Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices. We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.</p>