<p>WHAT YOU'LL DO</p> <ul> <li>Own and implement the content strategy that fuels our growth marketing and demand generation efforts across the full funnel. </li><li>Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets. </li><li>Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership. </li><li>Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation. </li><li>Manage the editorial calendar aligned to growth goals and revenue targets. </li><li>Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels. </li><li>Ensure consistent brand voice and messaging across all demand gen touchpoints. </li><li>Support SEO-driven growth initiatives in collaboration with the organic/SEO team. </li><li>Track and report on content performance, pipeline impact, and ROI. </li></ul> <p>WHAT WE'RE LOOKING FOR</p> <ul> <li>5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment. </li><li>Proven track record of creating content that drives measurable pipeline and revenue impact. </li><li>Strong writing and editing skills with the ability to adapt tone for different channels and audience segments. </li><li>Deep understanding of full-funnel marketing and how content supports each stage. </li><li>Experience partnering cross-functionally with a variety of teams. </li><li>Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools </li><li>Strong attention to detail, understanding that quality takes precedence over speed or quantity. </li><li>Ability to manage multiple priorities in a fast-paced environment. </li><li>Strategic thinker who is also comfortable rolling up their sleeves to execute. </li><li>Experience in the financial services or blockchain industry strongly preferred. </li></ul>