<p>More about the role:</p> <p>We're looking for an Assistant Account Executive to join our Consumer & Brand Practice in NYC and support an iconic sports brand embedded in culture, lifestyle and entertainment. You'll play a key role in delivering headline-driving earned media moments, earned influencer storytelling and high-impact activations for a brand that drives conversation in sports and culture.</p> <p>The ideal candidate is proactive, detail-obsessed, and energized by translating cultural moments into smart PR strategies. You'll collaborate across teams to execute campaigns, craft media narratives, support events, in-person product pulls, and build relationships with reporters, social editors, and earned influencers.</p> <p>What you'll do:</p> <ul> <li>Monitor media coverage and social conversation, translating insights into daily updates to clients and actionable recommendations. </li><li>Build and maintain curated media lists and strong relationships with reporters, social editors, and earned/news influencers. </li><li>Draft and distribute press materials, including pitches, press releases, reporter bios, spokespeople briefing books and media briefs. </li><li>Pitch stories to journalists and social editors, securing coverage that moves the needle across sports, culture, hype, fashion and consumer lifestyle verticals. </li><li>Engage and activate earned/news influencers, collaborating on news-driven storytelling opportunities rooted in cultural relevance. </li><li>Support with quick turn media product requests in-store or at the showroom. </li><li>Support planning and execution of media and influencer events, handling logistics, vendor coordination, and on-the-ground needs. </li><li>Track coverage and campaign performance against KPIs, translating analytics into clear client-facing summaries. </li><li>Join client meetings, capturing notes, action items, and next steps with precision. </li><li>Provide in-office support for press requests, product seeding, and experiential builds. </li><li>Stay tapped into sports, pop culture, creator trends, and emerging athletes to fuel fresh, future-facing ideas. </li><li>Expand PR approaches beyond traditional .com and broadcast, incorporating digital and social-first platforms like TikTok and Instagram. </li></ul> <p>Experience that contributes to success:</p> <ul> <li>0-1 year of PR experience or relevant internships in consumer communications for sports, entertainment, or lifestyle brands targeting Gen Z and diverse communities and consumers. </li><li>Strong writing, editing, and research skills with attention to detail. </li><li>Ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously. </li><li>Positive attitude and a team player to wear many different hats </li><li>Familiarity with social platforms and how they intersect with media coverage. </li><li>Familiarity with working with celebrities or athletes. </li><li>Proficiency in Microsoft Office Suite; and experience with tools such as Cision, MuckRack, Brandwatch and Google Workspace is a plus. </li><li>Previous agency experience preferred. </li><li>Willingness to travel and work outside standard business hours for event support. </li></ul> <p>#LI-MG1</p> <p>Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p>