<p>Position Information</p> <p>Hiring Manager:</p> <p>Head of Marketing</p> <p>Department:</p> <p>Marketing</p> <p>Department Overview</p> <p>The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.</p> <p>Position Responsibilities</p> <p>The Senior Director (or Director) will be the senior marketing partner to Golub Capital's Investor Partners Group ("IPG"). This individual will be responsible for developing and implementing integrated marketing plans that facilitate investor engagement and burnish the Firm's brand with investors globally. This individual will collaborate closely with IPG senior management and the Global Institutional Sales, Private Wealth, Structured Products and BDC Teams to develop cross-channel marketing and sales enablement programs aligned to business objectives. Investor marketing tactics include annual general meetings and analyst days, conferences and sponsorships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, thought leadership and education campaigns, webcasts and quarterly calls.</p> <p>Responsibilities include, but are not limited to:</p> <ul> <li>Developing strategic cross-channel marketing plans that resonate with institutional and private wealth investors in close partnership with senior leaders and IPG business lines. Ensuring marketing program KPIs align with business objectives and increase brand awareness. </li><li>Managing a team of 5 marketing professionals responsible for the implementation of investor marketing programs. Ensuring the team is delivering Gold Standard results and client service. </li><li>Being an effective player-coach. Managing the execution of certain key projects directly and delegating project management with effective oversight of others. </li><li>Managing and tracking the investor marketing budget, ensuring adherence to budget and related processes </li><li>Driving the development and implementation of brand messaging and content for investor events and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience </li><li>Cultivating a strong understanding of the Firm's investors, investment products and private credit as an asset class </li><li>Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to strategy as informed by data-driven insights </li><li>Staying current on industry best practices, market dynamics and the competitive landscape in private credit </li><li>Applying creativity and analysis to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm's investor marketing program </li><li>Working closely with colleagues on the Marketing Team (across Content Marketing, Communications, Events, Digital, Creative Services and Operations verticals) </li></ul> <p>Candidate Requirements</p> <p>Qualifications & Experience:</p> <ul> <li>Bachelor's degree required </li><li>15+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager. Experience marketing alternative strategies (ideally private equity or credit). Experience managing global marketing programs is a plus and the ideal candidate will have experience managing marketing programs in both the institutional investor and private wealth channels. </li><li>10+ years of experience managing a team of marketers </li><li>Strong understanding of the institutional and private wealth fundraising and brand building functions </li><li>Sophisticated understanding of cross-channel investor marketing approaches and investor engagement tactics </li><li>Familiarity with investor communications and thought leadership content </li><li>Experience building collaborative relationships with senior salespeople at a financial institution / asset manager and building holistic marketing programs tied to business goals and KPIs </li><li>Knowledge of the alternative investor conference and events circuit </li><li>Excellent written and verbal communication skills </li><li>Meticulous attention to detail and passion for delivering high-quality work </li><li>Demonstrated ability to work well as part of a team in collaboration with multiple business partners </li><li>Excellent project management skills with strong emphasis on process, meeting deadlines and delivering best-in-class results </li><li>"Can do" and proactive attitude as demonstrated in prior work experience </li><li>Proficient in MS Office (Word, Excel, PowerPoint). </li><li>Enthusiastic about working in office and creating a Gold Standard hybrid work culture </li></ul> <p>Critical Competencies for Success</p> <p>Our Gold Standards Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.</p> <ul> <li>Leadership: Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome. </li><li>Achieving Results: Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow. </li><li>Personal Effectiveness: Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances. </li><li>Thinking Critically: Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance. </li></ul> <p>The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.</p> <ul> <li>Marketing Strategy: Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings. </li><li>Storytelling: Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind. </li><li>Project Management: Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success. </li><li>Analytics: Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions. </li></ul> <p>Compensation and Benefits</p> <p>For New York Only: It is expected that the base salary range for this position will be $300,000 to $350,000 for a Senior Director and $250,000 to $300,000 for a Director. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.</p> <p>Golub Capital is an Equal Opportunity Employer.</p> <p>Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.</p>