<p>Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company's brands include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion. At Tailored Brands, we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work.</p> <p>About the Job</p> <p>We currently have an exciting opportunity for an Audience Planning Manager to join our Performance Marketing team. This individual will work with Channel leads (Video, Social Media, Display, Search, Email & SMS) to support their efforts in audience management. The role will report to the Sr Manager of Media and ultimately the VP of Performance Marketing. This role has a unique opportunity to work across all Performance Channels as well as with the MarTech team to develop a wide range of skills.</p> <p>What You'll Do | Key Accountabilities</p> <ul> <li> <p>Support Channel leads with strategic customer segmentation insights</p> </li><li> <p>Establish KPIs and measure success across all audience development efforts, reporting regularly on performance</p> </li><li> <p>Generate and consolidate audience insights/data/trends from analytics, email, CRM, ecomm, MMM & CDP (Hitouch) to advise customer segments and guide testing models</p> </li><li> <p>Develop and implement segmentation tactics that support different scenarios (Retention, Acquisition, Prospecting) and funnel stages (Awareness, Consideration, Conversion)</p> </li><li> <p>Measure and track segment performance to understand which customer(s) and segments are driving performance to enable better allocation of marketing</p> </li><li> <p>Work with CRM team to develop the segments that will be pushed out to vendors via LiveRamp</p> </li><li> <p>Provide data-driven recommendations to inform campaign planning and performance optimization including:</p> </li><li> <p>In-depth research to understand the target audience for different campaigns & channels including demographics, psychographics, interests, behaviors, and media consumption habits</p> </li><li> <p>Identifying opportunities to drive purchase frequency</p> </li><li> <p>Identifying segments with high engagement and monetization potential</p> </li><li> <p>Using market research and consumer behavior insights to identify new audience opportunities</p> </li><li> <p>Program management and data governance</p> </li><li> <p>Ensure compliance with all regulations and guidelines in PII</p> </li><li> <p>Develop and update Marketing Presentation Decks to share out strategy, performance, testing results and recommendations</p> </li><li> <p>Manage day-to-day operations in the platforms (LiveRamp, CDP)</p> </li></ul> <p>Key Partnerships</p> <ul> <li>Performance Marketing Team </li><li>Brand & Strategy Team </li><li>Martech & Analytics Teams </li><li>Loyalty & Personalization Teams </li></ul> <p>What You'll Bring | Skills & Experience</p> <ul> <li>Bachelor's degree in marketing, business or related field </li><li>5+ years related experience in Audience Management including CDP (Hitouch) and LiveRamp (or similar) </li><li>Work experience may substitute for education requirement </li><li>Channel Knowledge - Meta, TikTok, Google (Display, Search & YouTube), TTD (The Trade Desk) </li><li>AI Audience tool use an asset </li><li>Detail, accuracy, analytical and mathematical competency </li><li>Understanding of Marketing and Advertising technology and ability to communicate the flow of data across platforms </li><li>Strong computer skills </li><li>Ability to manage and meet multiple demands within timelines </li><li>Good written and verbal communication skills </li></ul> <p>Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.</p> <p>Work Environment, Physical & Mental Demands</p> <ul> <li>Ability to sit and work at a computer keyboard for extended periods of time </li><li>Ability to stoop, kneel, bend at the waist, and reach daily </li><li>Able to lift and move up to 25 pounds occasionally </li><li>Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment </li><li>Hours regularly 40 hours per week, as work dictates in a hybrid work environment from our Dublin, California office or a remote work location. </li></ul> <p>Benefits</p> <p>This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.</p> <p>Work-Life Balance</p> <p>We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:</p> <ul> <li>Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development </li><li>Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend </li><li>Holiday Early Departure | close out early the business day before a company observed holiday </li></ul> <p>The starting salary for this position is $87,700 - $105,000 and may increase to $120,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual's skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.</p> <p>Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.</p> <p>#LI-Remote</p>