<p>Apply</p> <p>Job Type</p> <p>Full-time</p> <p>Description</p> <p>Recruitment Marketing Specialist</p> <p>POSITION: Recruitment Marketing Specialist</p> <p>SUPERVISOR: Executive Director of Recruitment Strategy</p> <p>DEPARTMENT: Enrollment Management</p> <p>LOCATION: On-campus, located in Tiffin, OH</p> <p>JOB TYPE: Full-time</p> <p>Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration, criminal justice, social sciences, creative and media arts, humanities, education, sciences, technology, and health. The University's campus in Tiffin, Ohio, blends traditional historic and modern buildings, creating a vibrant and welcoming educational community for its students, faculty, and staff. Students can pursue associate, undergraduate, and graduate programs both on campus and online, as well as at Terra State Community College. In addition, TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest, Romania, and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change.</p> <p>The main campus in Tiffin is a beautiful 153-acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community. We offer undergraduate and graduate degrees in business in Bucharest, Romania. From academic programs in sports and recreation management to homeland security/terrorism, communication, and management, TU offers more than 40 majors through on-campus and online learning, resulting in real advantages for our students.</p> <p>GENERAL JOB DESCRIPTION</p> <p>The Recruitment Marketing Specialist is a pivotal entry-level to mid-level role focused on delivering innovative, creative, and visually stunning digital and print recruitment marketing assets across various platforms and delivery methods. This position plays a crucial role in a collaborative team environment, working closely with team members and key stakeholders to design and implement effective marketing campaigns aimed at prospective students.</p> <p>The Recruitment Marketing Team is responsible for planning, executing, and designing photography, video, and other digital and print content for social media posts, certain media buys, the University's website, communication campaigns, and various marketing assets. The team also oversees the launch campaigns of new programs, ensuring seamless collaboration across departments, from initial faculty approval to the final content being published across different platforms.</p> <p>The Recruitment Marketing Team collaborates closely with internal stakeholders, including faculty, admissions, and academic departments, to ensure that messaging and campaigns align with recruitment goals. This collaboration is essential for keeping all marketing materials consistent and effectively communicating the University's values and offerings to potential students.</p> <p>Requirements</p> <p>KEY PERFORMANCE INDICATORS (KPIs)</p> <p>Key Performance Indicators (KPIs) for the Recruitment Marketing Team include, but are not limited to: (Individual KPIs will be developed in the first 30 days).</p> <p>For Digital Design:</p> <ul> <li>Project Completion Rate: The percentage of projects completed on time. </li><li>Revision Rate: The number of revisions clients request per project indicates the clarity of initial design briefs. </li><li>Design Efficiency: The time taken to complete design tasks compared to the estimated time. </li><li>Engagement Metrics: For digital designs (like social media graphics), track likes, shares, and comments. </li></ul> <p>For Print Media:</p> <ul> <li>Print Quality Score: Evaluation of print outputs based on clarity, color accuracy, and compliance with specifications. </li><li>Cost per Print Job: Average expense incurred for each printing project. </li><li>Turnaround Time: Average duration from design approval to final print delivery. </li></ul> <p>For Video Media:</p> <ul> <li>Video Completion Rate: Percentage of viewers who watch the video to the end. </li><li>View Count: Total number of views across all video platforms. </li><li>Engagement Rate: Likes, shares, comments, and overall interaction with the video content. </li><li>Production Time: Average time taken to produce a video from concept to final edit. </li></ul> <p>Traffic and Engagement Metrics:</p> <ul> <li>Website Traffic: The total number of visitors (both unique and returning) over a specific period. </li><li>Page Views: The average number of pages viewed per session, indicating user engagement. </li><li>Bounce Rate: The percentage of visitors who leave the site after viewing only one page, reflecting content relevance and user experience. </li><li>Average Session Duration: The average time users spend on the site, indicating engagement levels. </li></ul> <p>New Program Launch Campaigns:</p> <ul> <li>Launch Completion Rate: The percentage of program launches executed according to schedule, from approval to live status. </li><li>Campaign Engagement Metrics: Assess the effectiveness of new program launch campaigns by measuring engagement levels across digital channels, such as social media and the web. </li><li>Faculty Collaboration Success: The timeliness and clarity of collaboration with faculty on program approvals, aligning marketing assets (website and print materials). </li><li>Time to launch: The average time taken from program approval by faculty (clearly defining the program, target launch enrollment date) to fully market programs across all platforms </li></ul> <p>Social Content Performance:</p> <ul> <li>Content Engagement: Metrics such as shares, comments, and likes on blog posts or articles. </li><li>Top Performing Pages: Identifying pages with the highest traffic and engagement to guide future content strategy. </li><li>Content Update Frequency: The regularity of content updates, ensuring the site stays fresh and relevant. </li></ul> <p>Technical Performance:</p> <ul> <li>Error Rate: The frequency of errors (e.g., 404 errors) encountered by users indicates potential issues with site navigation. </li></ul> <p>MAJOR DUTIES AND RESPONSIBILITIES</p> <ul> <li>Assist in developing and implementing a social media strategy by conducting research, benchmarking, crafting messaging, and identifying the audience. </li><li>Assist in researching audience preferences and discovering current trends. Stay up-to-date with changes across all social platforms to ensure maximum effectiveness. </li><li>Create and plan online content production and scheduling. </li><li>Assist in the creation and maintenance of social media pages and profiles for the university. </li><li>Assist in developing and executing a social media marketing plan and editorial calendar, incorporating an optimal posting schedule based on website traffic and customer engagement metrics. </li><li>Create, edit, publish, and share content daily, including original text, images, video, and HTML. </li><li>Assist in moderating user-generated content and messages in accordance with company and community policies. </li><li>Assist in managing crises, addressing negative reviews, and communicating bad news. </li><li>Collaborate with other departments to manage the University's reputation, coordinate promotions, and increase reach. </li><li>Assist with recommending ad purchases and promoting posts as needed. </li><li>Collaborate with all departments to execute print and video campaigns, coordinate promotions, and enhance recruitment outreach. </li><li>Create videos as needed, including videos for the program and special recruitment events. </li><li>Assist with photographs/videos of headshots, campus events, students, staff, and faculty for use in recruitment communications. </li><li>Generate innovative ideas and concepts for various digital projects, including print assets, emails, and digital ads. </li><li>Create engaging visual designs that embody and convey the desired brand message. </li><li>Design and create interactive elements like animations and dynamic infographics. </li><li>Utilize Content Management Systems (CMS) to manage digital content as needed. </li><li>Make sure all designs follow the brand's style and visual guidelines. </li><li>Conducting content audits to remove redundant and/or duplicate information. </li><li>Ensuring the quality and efficiency of the website through regular testing plans. </li><li>Regularly enhancing the website's user experience. </li><li>Collaborating with all faculty, staff, and management to ensure the website content is accurate, aligns with brand strategy, and meets the organization's standards. </li><li>Research and suggest strategies to enhance website traffic. </li><li>Other responsibilities as assigned. </li></ul> <p>QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB</p> <p>Education</p> <ul> <li>Bachelor's degree in graphic design, digital media or closely related area is preferred. </li></ul> <p>Experience</p> <ul> <li>Experience in photography, videography, and production is preferred. </li><li>Experience in graphic design and prototyping tools like Adobe XD, Sketch, InVision, and Figma. </li></ul> <p>Other:</p> <ul> <li>Ability to understand and communicate brand ethos through digital designs. </li><li>Innovatively solve visual challenges with a strategic mindset. </li><li>Work effectively with teams across different departments, such as marketing, UX, and development. </li><li>Keen eye for detail, ensuring accuracy in design outputs. </li><li>Efficient in managing multiple projects and meeting deadlines. </li><li>Must be flexible and available to work weekends. </li><li>High Team collaboration. </li><li>Metrics and results-driven focused. </li></ul> <p>TIFFIN UNIVERSITY SPONSORED BENEFITS</p> <p>Tiffin University offers excellent benefits. All full-time employees of Tiffin University are eligible for our full-time benefits package, which includes medical, dental, and vision insurance, Health Savings Account with employer incentive contribution, Employer Paid and Supplemental Life Insurance, Short-Term, and Long-Term Disability, 403b Retirement with Employer Match, Time Off (annual and sick leave), Observed Holidays, Tuition Assistance and Reimbursement, and Employee Assistance Program.</p> <p>KEY COMPETENCIES</p> <p>Interdependence: Fosters collaboration</p> <p>Communication: Strong decision-making and communication skills</p> <p>Accountability: Formulates effective and progressive strategies aligned with the University's mission and values</p> <p>Respect: Creates an engaging, collaborative work environment by bringing diverse people and ideas together.</p> <p>Entrepreneurship: Influences and Inspires</p> <p>EMBRACING OUR GUIDING PRINCIPLES</p> <p>VISION STATEMENT - The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21st-century skills for success in a diverse world.</p> <p>MISSION STATEMENT - The mission of Tiffin University is to Educate students by linking knowledge to professional practice.</p> <p>CORE VALUES - The values of Interdependence, Communication, Accountability, Respect, and Entrepreneurship comprise the ICARE values of Tiffin University.</p> <p>Tiffin University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. While we strive for a diverse mix of candidates, all employment decisions are made without regard to race, sex, or other protected characteristics.</p> <p>Tiffin University is an Equal Opportunity Employer</p>