<p>About mophie</p> <p>mophie is the most trusted name in mobile power - a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding its direct-to-consumer business from the ground up and scaling a performance marketing engine that demands clean, reliable, and actionable data at every level. This hire is the person who makes that possible.</p> <p>The Opportunity</p> <p>mophie's marketing analytics function is being built from scratch - and this Director is the architect and the builder. The data layer across our ecommerce and marketing channels has real gaps: incomplete tagging, inconsistent attribution, and reporting that does not yet reflect the true performance of the business. The near-term priority is clear: assess what exists, identify what's broken, and build a data infrastructure that gives every marketing team accurate, trustworthy, and decision-ready reporting.</p> <p>This is a director-level role in both scope and execution. You will not be overseeing a large team or delegating the hard work to others - you will be in the data, designing the solutions, and doing the work alongside a small group of contractors you direct. As the function matures and the infrastructure stabilizes, this role grows with it.</p> <p>The Director of Analytics serves as a shared resource across marketing teams - ensuring that channel managers, brand marketers, and ecommerce leads all operate from the same clean, consistent data foundation.</p> <p>Immediate Priorities</p> <ul> <li>Conduct a full audit of the existing data layer across mophie's marketing and ecommerce stack - identifying gaps in tagging, tracking, attribution, and reporting accuracy. </li><li>Deliver a clear, prioritized remediation plan and begin implementation in partnership with the Analytics Engineer and Tagging & Tracking Specialist contractors. </li><li>Establish a unified reporting framework that gives the CMO and marketing leadership accurate, channel-level performance visibility - with contribution margin at the SKU level as a foundational requirement. </li><li>Build the measurement infrastructure that supports mophie's DTC relaunch and iPhone launch window - clean data before the most important commercial moment of the year. </li></ul> <p>What You'll Own</p> <p>Data Architecture & Infrastructure</p> <ul> <li>Design and own mophie's marketing data architecture - from raw data collection through transformation, storage, and visualization. </li><li>Ensure tagging and tracking is comprehensive, accurate, and maintained across all marketing touchpoints - paid media, email, ecommerce, and organic channels. </li><li>Build and maintain data pipelines that consolidate channel-level data into a single, reliable source of truth. </li><li>Evaluate and implement the right tools for the job - with current stack including GA4, Google Tag Manager, Looker/Looker Studio, and Shopify - and make recommendations for additions or replacements where gaps exist. </li></ul> <p>Reporting & Insights</p> <ul> <li>Build and own the reporting layer: dashboards, automated reports, and ad hoc analyses that serve channel managers, the CMO, and cross-functional stakeholders. </li><li>Ensure all reporting reflects business performance accurately - not platform-reported metrics in isolation, but true contribution margin, CAC, LTV, and channel efficiency. </li><li>Challenge data that doesn't look right. If a number seems off, it probably is - and this role is responsible for finding out why and fixing it. </li><li>Translate complex data findings into clear, actionable insights that non-technical stakeholders can understand and act on. </li></ul> <p>Attribution & Measurement</p> <ul> <li>Own mophie's attribution methodology - defining how credit is assigned across channels and ensuring the model reflects the actual customer journey. </li><li>Partner with the Performance Marketing team to move toward incrementality-based attribution over time, reducing reliance on last-click and platform-reported conversions. </li><li>Establish consistent UTM standards, tracking parameters, and data governance practices across all teams and agency partners. </li></ul> <p>Team & Contractor Management</p> <ul> <li>Direct and manage a small team of contractors: an Analytics Engineer responsible for data pipeline and infrastructure work, and a Tagging & Tracking Specialist responsible for implementation and QA. </li><li>Set clear priorities, review work, and hold contractors accountable to quality and timeline - while remaining close enough to the work to catch issues early. </li><li>Partner closely with the Ecommerce Analyst (an in-house hire to be made) whose focus is SKU-level profitability analysis - ensuring they have the data infrastructure and reporting tools needed to challenge channel managers on margin performance and push for elevation of higher-margin products. </li></ul> <p>Cross-Functional Partnership</p> <ul> <li>Serve as the analytics resource for all marketing teams - Performance Marketing, Brand, Social, Email/SMS, and Ecommerce - ensuring each function has the data they need to make good decisions. </li><li>Work closely with the Sr. Director of Performance Marketing to align measurement frameworks with paid channel strategy and P&L reporting requirements. </li><li>Partner with Finance to ensure marketing reporting and financial reporting are reconciled - revenue, margin, and cost data should tell the same story across both functions. </li><li>Act as the internal standard-bearer for data accuracy and reporting integrity - if a number is wrong, you find it before someone else does. </li></ul> <p>What We're Looking For</p> <p>Experience</p> <ul> <li>7+ years of experience in marketing analytics, data engineering, or a closely related field - with demonstrated experience building data infrastructure, not just consuming it. </li><li>Proven track record of auditing and remediating broken or incomplete data layers in a real ecommerce or DTC environment. </li><li>Hands-on experience with GA4, Google Tag Manager, and Looker or Looker Studio - you have built in these tools yourself, not just reviewed outputs from them. </li><li>Experience with Shopify or comparable ecommerce platforms and an understanding of how ecommerce data flows from storefront to reporting layer. </li><li>Experience managing or directing contractors and technical resources - setting priorities, reviewing work, and maintaining quality without micromanaging. </li><li>Background in a multi-channel DTC or performance marketing environment - you understand how paid media, email, ecommerce, and organic channels interact and how attribution decisions affect each. </li></ul> <p>Technical Skills</p> <ul> <li>SQL proficiency - you can write and troubleshoot queries independently without relying on an engineer to pull data for you. </li><li>Working knowledge of data pipeline concepts: ETL/ELT processes, data warehousing, and how raw event data becomes reporting-ready. </li><li>Strong tagging and tracking fundamentals: GTM implementation, event schema design, pixel management, and QA methodology. </li><li>Familiarity with attribution modeling concepts - last-click, data-driven, multi-touch, and incrementality - and practical experience applying them in a real business context. </li><li>Experience with at least one BI or data visualization platform (Looker, Looker Studio, Tableau, Power BI, or equivalent) at a build level, not just a consumer level. </li></ul> <p>The Intangibles</p> <ul> <li>You are a builder. You are energized by ambiguity and broken systems - not frustrated by them - because you know how to fix them. </li><li>You are deeply curious about data accuracy. When a number looks wrong, you cannot leave it alone until you understand why. </li><li>You communicate clearly with non-technical stakeholders - you can explain what the data says, what it means, and what to do about it without drowning people in technical detail. </li><li>You take ownership of the data layer the way a channel manager takes ownership of their channel - it is your product, and its quality reflects on you. </li><li>You are comfortable being the only analytics leader in the room and confident enough to push back when a reported metric doesn't hold up to scrutiny. </li></ul> <p>How to Apply</p> <p>This role is based at mophie's headquarters in Salt Lake City, Utah and is an on-site position. Remote applications will not be considered.</p> <p>If you are a data architect who gets their hands dirty, thrives in environments where the infrastructure doesn't yet exist, and wants to build something that drives real business decisions - we want to hear from you.</p> <p>```</p>