<p>Who We Are: Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation, manufacturing, and wholesale capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plant's full potential and improve the human condition.</p> <p>At Schwazze, you wouldn't just be an employee-you'd be part of a purpose-driven team where your contributions matter, your growth is supported, and your potential is limitless. We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences.</p> <p>For more information, please visit our website: www.schwazze.com</p> <p>Job Title: Director, Digital Marketing</p> <p>Salary Range: $120,000 - $130,000</p> <p>Type: Full-Time, Exempt</p> <p>Location: Colorado</p> <p>Position Objective</p> <p>The Digital Marketing Director will lead demand generation for a high-growth cannabis company, owning strategies that drive transactions, increase average basket size, and enhance gross margin through innovative, compliant, and data-driven marketing initiatives.</p> <p>This role will integrate e-commerce, loyalty, CRM, and programmatic advertising into a seamless, high-converting customer journey. Success will be defined by the ability to combine personalization, lifecycle marketing, and real-time insights to build deeper, more meaningful relationships with customers across both B2C and B2B segments.</p> <p>As a key driver of revenue growth and brand differentiation, the Digital Marketing Director will collaborate closely with retail operations, merchandising, and other cross-functional teams to deliver high-impact programs that elevate customer experience and position the company as a market leader.</p> <p>Essential Functions</p> <p>Demand Generation Strategy & Execution (25%)</p> <ul> <li>Own and optimize the digital demand generation funnel to increase transactions, AOV, and margin. </li><li>Develop and execute integrated campaigns across programmatic, display, paid social, email, SMS, SEO/SEM, and content. </li><li>Align acquisition and retention strategies to lifecycle stages, purchase behaviors, and local market preferences. </li></ul> <p>Loyalty Program & CRM (25%)</p> <ul> <li>Grow and optimize loyalty programs to maximize LTV and retention. </li><li>Deploy targeted, personalized offers and rewards based on purchase history and location data. </li><li>Ensure loyalty marketing is fully compliant with cannabis marketing regulations. </li></ul> <p>E-Commerce & Conversion Optimization (20%)</p> <ul> <li>Lead strategy for cannabis e-commerce platforms (e.g., Dutchie, Jane, IHeartJane). </li><li>Improve online merchandising, cart flow, promotions, and mobile UX in partnership with retail & operations. </li><li>Conduct A/B testing and leverage analytics to continuously improve conversion rates. </li></ul> <p>Programmatic Advertising & Paid Media (15%)</p> <ul> <li>Oversee programmatic buying, targeting, and retargeting for high-intent cannabis consumers. </li><li>Optimize spend and ROAS through agency/in-house collaboration. </li><li>Launch geotargeted campaigns tied to store footprint, product availability, and real-time performance data. </li></ul> <p>Data, Reporting & Optimization (15%)</p> <ul> <li>Define and monitor KPIs tied to transactions, basket size, and product margin. </li><li>Build and maintain dashboards that deliver actionable insights to leadership. </li><li>Leverage CDPs, DMPs, and analytics tools to drive hyper-personalized campaigns. </li></ul> <p>Cross-Function Collaboration</p> <ul> <li>Partner with Retail Operations to align digital marketing campaigns with in-store initiatives, promotions, and seasonal traffic patterns. </li><li>Work with the Merchandising & Buying team to support product selection, pricing, and promotional strategies based on digital performance data and customer insights. </li><li>Coordinate with Compliance & Legal to ensure all campaigns meet cannabis marketing regulations at the state and municipal level. </li><li>Collaborate with Retail Operations teams to create unified communications and resolve customer experience issues quickly. </li><li>Partner with IT to optimize integrations, troubleshoot platform issues, and roll out new digital tools. </li><li>Serve as the voice of the customer across departments by sharing insights that inform business decisions beyond marketing. </li></ul> <p>Additional duties may be required as needed to support overall operations; the percentage allocations listed above are estimations and may shift based on evolving business priorities.</p>