<p>Job Description</p> <p>This role is based in our Newton or New York office.</p> <p>At Informa TechTarget, we empower technology buyers and sellers with actionable insights and innovative marketing solutions that drive measurable results. As a leader in the tech industry, we pride ourselves on delivering cutting-edge strategies and campaigns that fuel growth and success. Join our campaigns and demand generation team to play a pivotal role in shaping the future of cybersecurity and account-based marketing (ABM) campaigns across our diverse product portfolio.</p> <p>Campaign Strategy & Execution</p> <ul> <li>Develop and execute multi-channel marketing campaigns for cybersecurity and ABM initiatives, aligned with corporate goals and revenue targets. </li><li>Collaborate with Product Marketing to ensure campaigns reflect key messaging, positioning, and go-to-market strategies. </li><li>Plan and manage campaign assets, including email, webinars, content, and digital ads, ensuring consistency in brand voice and messaging. </li><li>Leverage intent data, behavioral signals, and performance insights to optimize campaign targeting and engagement. </li><li>Build and maintain campaign playbooks, templates, and scalable processes to ensure repeatable success. </li></ul> <p>Demand Generation and Pipeline Growth</p> <ul> <li>Own campaign performance metrics, including lead generation, lead nurturing, and pipeline contribution. </li><li>Partner with Sales to ensure alignment on lead quality, handoff processes, and pipeline targets. </li><li>Drive testing and optimization across digital channels, landing pages, and content formats to improve campaign performance. </li><li>Monitor and report on campaign performance, providing actionable insights to improve ROI and pipeline impact. </li></ul> <p>Cross-Functional Collaboration</p> <ul> <li>Partner with Marketing Operations to ensure proper lead management, attribution, and reporting. </li><li>Collaborate with Content and Product Marketing teams to develop compelling assets that support campaign objectives. </li><li>Ensure alignment with Field Marketing to support regional priorities and execution. </li></ul> <p>Project Management & Process Improvement</p> <ul> <li>Manage campaign timelines and resources to ensure on-time and on-budget delivery. </li><li>Continuously refine campaign processes to improve efficiency and effectiveness. </li><li>Stay up to date on industry trends, best practices, and emerging technologies to enhance campaign performance. </li></ul>