<p>Summary</p> <ul> <li> <p>Role: Lead go-to-market strategy and revenue growth for FanReach</p> </li><li> <p>Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals</p> </li><li> <p>Experience: 5+ years in digital media sales or programmatic partnerships</p> </li><li> <p>Why now: You'll shape one of Better Collective's boldest new revenue plays from the ground up</p> </li></ul> <p>The Opportunity</p> <p>FanReach is Better Collective's newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.</p> <p>We're redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we're hiring someone to take FanReach to market and turn potential into pipeline.</p> <p>What You'll Do</p> <ul> <li> <p>Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close</p> </li><li> <p>Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands</p> </li><li> <p>Package and sell first-party data segments through LiveRamp and similar platforms</p> </li><li> <p>Scale a repeatable revenue engine spanning direct, programmatic, and data licensing</p> </li><li> <p>Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions</p> </li><li> <p>Act as a strategic advisor to product development, bringing real insights from the field</p> </li><li> <p>Lead FanReach's market positioning across agencies, clients, and industry events</p> </li></ul> <p>What Success Looks Like</p> <ul> <li> <p>Within 30 days: You've mapped key contacts, set early meetings, and refined the pitch</p> </li><li> <p>Within 60 days: You've secured your first closed deals and built a working pipeline</p> </li><li> <p>Within 90 days: You're on track to build a multi-channel revenue and influence product evolution</p> </li></ul>