<p>Position Summary</p> <p>The Marketing Director is responsible for driving sales growth and strengthening brand presence by increasing customer visits, expanding engagement with the Chick-fil-A One App, growing catering revenue, and leading meaningful community involvement. This role combines strategic planning with hands-on execution to ensure the Restaurant is highly visible, deeply connected, and consistently growing.</p> <p>Key Responsibilities</p> <ol> <li>Sales Growth & Traffic Generation </li></ol> <ul> <li>Develop & execute a local marketing strategy to increase transactions and overall sales </li><li>Analyze sales trends, customer behavior, and daypart performance to identify growth opportunities </li><li>Plan and execute promotions, limited-time offers, and in-store marketing initiatives </li><li>Collaborate with operations to ensure marketing aligns with capacity </li></ul> <ol start="2"> <li>Chick-fil-A One App Growth </li></ol> <ul> <li>Drive adoption, downloads, and active usage of the Chick-fil-A One App </li><li>Execute campaigns that promote mobile ordering, rewards, and loyalty engagement </li><li>Train and equip team members to consistently promote the app in Guest interactions </li><li>Monitor app performance metrics and adjust strategies accordingly </li></ul> <ol start="3"> <li>Catering Sales Development </li></ol> <ul> <li>Build and maintain relationships with local businesses, schools, and organizations </li><li>Develop and execute a proactive catering sales strategy </li><li>Identify new catering opportunities and create repeat business systems </li><li>Track catering performance and set measurable growth goals </li></ul> <ol start="4"> <li>Community Engagement & Brand Presence </li></ol> <ul> <li>Establish the business as a community leader through events, partnerships, and service </li><li>Represent the brand in a professional and relationship-driven manner </li><li>Ensure all community involvement aligns with Chick-fil-A brand values </li></ul> <ol start="5"> <li>Brand Stewardship </li></ol> <ul> <li>Ensure all marketing efforts align with Chick-fil-A brand standards </li><li>Oversee in-store marketing materials, digital presence, and messaging </li><li>Maintain a high standard of visual and experiential excellence </li></ul> <ol start="6"> <li>Digital & Social Media Marketing </li></ol> <ul> <li>Develop and manage a content calendar for social media platforms </li><li>Create engaging, on-brand content that drives awareness and traffic </li><li>Respond to customer engagement and build online relationships </li><li>Analyze performance metrics and optimize content strategy </li></ul> <ol start="7"> <li>Leadership & Influence </li></ol> <ul> <li>Lead, train, and develop team members involved in marketing initiatives </li><li>Collaborate cross-functionally with leadership team to support overall business goals </li><li>Take ownership of marketing results and continuously improve performance </li></ul> <p>Qualifications</p> <ul> <li>Proven ability to drive sales growth and execute marketing strategies </li><li>Strong relationship-building and communication skills </li><li>Highly organized with strong attention to detail </li><li>Self-starter with a results-driven mindset </li><li>Ability to analyze data and translate insights into action </li><li>Passion for hospitality, service, and community impact </li><li>Familiarity with Chick-fil-A systems and brand standards </li></ul> <p>Working at a Chick-fil-A restaurant is more than a job - it's an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.</p>