<p>Description of the tasks:</p> <ul> <li>Lead and manage the Application Engineering and Product Marketing team for the AMEC region (US, Canada, Mexico and South America) to support customer design-in activities across diverse lighting applications such as professional, horticultural, and industrial segments in cooperation with the sales team and partners. </li><li>Responsibility for upstream marketing and application engineering by identifying customer requirements, competitive, long-term market and technology trends (5+ years horizon), conducting feasibility studies, and contributing to the strategic product roadmap for the region. </li><li>Develop and execute Go-to-Market strategies (including the launch of new products with technical marketing content) for the region, with a particular focus on new technologies and the Mass Market / Distribution business </li><li>Build and maintain management-level relationships with key customers and distribution partners </li><li>Responsibility for achieving sales targets and market share in the AMEC region </li><li>Determination of sales funnel targets and joint implementation with the sales and marketing teams </li><li>Responsible for the regional illumination forecast process </li><li>Managing the internal interfaces to Sales, Product Management, Supply Chain and Quality. </li><li>Maintain active engagement with industry associations, academic institutions, and standards bodies to stay at the forefront of lighting technology developments. </li></ul>