<p>Tesla is seeking a highly motivated, passionate, and organized Go-to-Market Program Manager to join our Global Vehicle Accessories & Merchandise team. This candidate will be responsible for leading a wide variety of cross-functional initiatives related to new product introduction, overall launch strategy and Shop channel expansion from inception to completion across the business.</p> <ul> <li>Work closely with Product Development, Demand/Material Planning, Digital, Content and Fulfillment teams on the successful forecasting, purchasing, delivery and introduction of new products on Shop. Collaborate with Business Analyst and Customer Service to identify trends and irregularities to be shared with larger team for action including sales reporting, returns and customer inquiries </li><li>Manage the lifecycle of existing products from initial launch with a clear phase out strategy to ensure high sell-through, continuation of new product and strong margins including pricing, reorders and disposition strategy. Create a feedback loop with the product development team to share data on current sales and provide insights into future product development decisions </li><li>Develop and execute E-commerce strategies in collaboration with our digital team including merchandising of the Shop product assortment, photoshoots to highlight new products, search engine optimization, pricing, marketing campaigns and social strategy </li><li>Work cross functionally with Product Managers on the creation of website content (e.g. photography, video, copy) for new product launches. Coordinate global product launches with local teams in other regions (EMEA, APAC) </li><li>Advise and coordinate retail locations on visual merchandising, product assortment, replenishment, planning and fulfillment (including Tesla Diner). Lead Shop expansion to other channels including additional retail locations, ecommerce platforms and future product partnerships </li><li>Lead market research to help define launch strategy, target audience and pricing discussions. Define and set up measurement milestones, metrics and key performance indicators for launch initiatives and activities </li><li>Set the long-term positioning, messaging, vision and Go-To-Market strategy for products or feature enhancements. Use growth and measurement insights to help develop business cases for opportunities by understanding user and market trends </li><li>Degree or equivalent experience </li><li>Experience in e-commerce, product management, merchandising and/or marketing strategy </li><li>Motivated and self-starter mindset with extreme attention to detail </li><li>Excellent interpersonal and communication skills (verbal and written) </li><li>Strategic thinker with proven experience of ability to recognize, influence and maximize engagement with stakeholders </li><li>Ability to work in a dynamic, growing company, demonstrate flexibility and possess the ability to multi-task, meet deadlines and work in a fast-paced environment. Able to make timely decisions, anticipate problems and provide creative solutions </li><li>Flexible to travel to Tesla retail sites as needed </li></ul>