<p>Job Description</p> <p>The Digital Marketing Associate role is a dynamic opportunity within Informa TechTarget's centralized Campaign Marketing, Strategy and Execution division, responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing, lead generation, tracking and analysis and will have strong writing skills, an acute attention to detail, and be deadline oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation.</p> <p>Campaign Marketing (75%)</p> <ul> <li>Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals </li><li>Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking </li><li>Contribute to inbound social media marketing on brand Twitter and LinkedIn pages </li><li>Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally </li><li>Utilize measurement and analytics to deliver against expected business results and key performance targets </li><li>Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs </li></ul> <p>Reporting (20%)</p> <ul> <li>Maintain tracking reports for all executed campaigns </li><li>Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion </li></ul> <p>Other (5%)</p> <ul> <li>Participates in Informa-led communities and team building groups </li></ul>