<p>Position Description:The Marketing Specialist will be responsible for developing marketing materials and supporting business development initiatives that enhance brand awareness, lead generation and the company's position as an industry leader. The ideal candidate will have experience in and a passion for telling stories across diverse formats including blog posts, videos, social media, email, presentations, trade show materials, etc. This position will report directly to the Digital Marketing Manager. Responsibilities and Duties:For your creative side:Support the conceptualization of compelling stories and content that enhance the brand and engage target audiencesExecute content such as thought leadership material and blog posts, case studies, infographics, white papers, webinars, presentations, etc. and promote assets across digital and traditional channelsCreate and maintain marketing content calendar to maximize reach and engagementAssist in marketing strategy ensuring content and company achieves maximum visibility on search engines, digital channels and traditional outlets For your analytical side:Identify and research organizations for business development outreach opportunitiesMaintain and optimize business development data to deploy personalized and dynamic digital campaignsDevelop reporting and analyze results to derive insights that shape future marketing efforts Qualifications: Experience in content marketing, digital marketing, copywriting, journalism, or public relationsCreativity and strong ability to write, edit, interview and research to develop contentProficiency in photography, videography and tools such as Canva, Adobe Creative Suite, Final Cut ProLiterate in emerging social media platforms and technologyExposure to email marketing, marketing technology and CRM softwareExperience working effectively in teams and collaborating with othersAbility to manage multiple tasks and complex deadlines in a fast-paced environmentBachelor's degree in Marketing or related fieldDemonstrated proficiency in Microsoft Office, especially Word and PowerPoint</p>