<p>Job TitleExternal Communications Manager - Public Relations Job DescriptionWe're hiring a public relations professional-a strong storyteller who knows how to turn product innovation into headlines and build the media relationships that make it happen. As our External Communications Manager, you'll own the development and execution of PR and media relations for Sage in North America, our most important growth region, with a focus on our AI-powered accounting and financial management product, Sage Intacct.</p> <p>You'll drive external communications across these core areas: corporate and product, vertical industry campaigns, customer storytelling, and executive communications. This includes managing our PR agency, securing earned media coverage, and shaping messaging for our EVP of Product. You'll work closely with stakeholders across product, marketing, and customer teams to identify compelling stories and bring them to life externally.</p> <p>This role is built for a strong writer who understands how to take complex software capabilities and translate them into compelling, media-ready stories that resonate with financial professionals (CFOs, Controllers, Accountants) and business press alike. If you're motivated by connecting product innovation to real-world solutions and raising visibility in a high-growth market - this is your opportunity.</p> <p>Why Sage? What's in it for you?</p> <p>Sage helps small to medium-sized businesses to succeed with AI-powered Accounting and Financial Management software solutions. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features</p> <ul> <li>Shape the narrative of a global brand in a key growth market and build your career at a stable SaaS company-Sage Intacct ranked #1 in customer satisfaction for 10 years running </li><li>Join a collaborative Corporate Affairs & PR team where open communication and creativity are valued </li><li>Work cross-functionally with globally diverse, customer-focused teams that value bold thinking and meaningful results </li><li>Be part of a culture built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities. </li></ul> <p>Location: Hybrid - 3 days per week of in-person collaboration from Atlanta office (Ponce City Market)</p> <p>Minimum Qualifications</p> <ul> <li>5 years of experience in public relations, media relations, external communications (must be PR-focused, not marketing) </li><li>Experience in B2B industries such as SaaS/Software, tech, financial services, or telecommunications </li><li>A strong communicator and storyteller-skilled at simplifying complex information and tailoring content to different vertical/industries </li><li>Self-starter who thrives with autonomy and doesn't need to talk through every decision </li><li>Known for being collaborative, open, and engaged with cross-functional teams </li><li>Confident working with agencies and managing multiple projects simultaneously </li><li>Excellent copywriting skills and familiarity with AP style; you can provide examples of clear, media-ready content. Key ResponsibilitiesKey Responsibilities: </li><li>Media Relations: Cultivate and maintain strong relationships with journalists, editors, and key media outlets. Proactively pitch stories and secure positive media coverage for Sage in partnership with our agency. Stay up-to-date on industry trends and ensure Sage's positioning aligns with market expectation. </li><li>Product: Plan and execute strategic communication campaigns for new product launches. Coordinate with product teams to create compelling narratives for technology products. </li><li>Customer: Work with our customer teams, sales and marketing to develop external stories for media </li><li>Content Management: Develop and distribute press releases to announce company news, product announcements, achievements, and updates. Ensure press releases align with the overall corporate messaging strategy. </li><li>Executive Communication: Assist executives in preparing for media interviews, speeches, and public appearances. Craft messaging that aligns with the company's values and goals. </li><li>Thought Leadership: Position executives as thought leaders in the technology industry. Develop and place articles, bylines, and commentary in relevant industry publications. </li><li>Metrics and Reporting: Track and analyze PR campaign metrics to measure the effectiveness of communication strategies. Provide regular reports on media coverage, sentiment analysis, and key performance indicators. </li></ul> <p>Benefits? We have plenty.</p> <ul> <li>Competitive annual bonuses </li><li>Comprehensive health, dental, and vision coverage </li><li>401(k) retirement match (100% matching up to 4%) </li><li>32 days paid time off (22 personal days & 10 national holidays) </li><li>18 weeks of paid parental leave (offered 1 year after the start date) </li><li>Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) </li><li>Sage Foundation: 5 days paid yearly to volunteer </li><li>$5,250 tuition reimbursement per calendar year starting 6 months after the hire date </li><li>Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) </li></ul> <p>#LI-CH1 FunctionCorporate Affairs CountryUnited States Office LocationAtlanta Work Place typeHybrid AdvertWorking at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.</p> <p>Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.</p> <p>Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/</p> <p>Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc</p> <p>We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.</p> <p>Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/</p>