<p>The Director of Visual Merchandising is a senior strategic leader responsible for defining and executing the brand's in-store visual experience across all store locations - balancing creative vision with data-driven decision-making to drive sales conversion and brand consistency.</p> <p>Strategic Responsibilities</p> <ul> <li>Set Visual Strategy: Define the overall in-store experience vision for stores today and future formats; translate brand and marketing objectives into scalable visual merchandising frameworks </li><li>Enterprise Alignment: Act as the primary liaison between HQ/creative leadership and field operations, ensuring creative intent is consistently executed across all stores and markets </li><li>Seasonal & Promotional Planning: Lead the development of visual campaigns for product launches, seasonal resets, and promotional events, aligning with merchant and marketing calendars </li><li>Store Format Innovation: Design display concepts for new store formats, remodels, pop-ups, and concept environments; partner with real estate, space planning and construction teams </li><li>Brand Standards Ownership: Establish, document, and govern visual standards, planogram guidelines, and fixture/signage specs across all store formats </li><li>Vendor Partnerships: In conjunction with Merchants, working closely with our key Vendor partners enhance vendor, displays, vendor brand shops and full vendor showcase that enhance their brand while keeping with our brand personality. </li></ul> <p>Operational & Analytical Responsibilities</p> <ul> <li>Data-Driven Optimization: Analyze sales data, conversion metrics, customer insights, and market landscape to continuously improve visual strategies </li><li>Budget Management: Own the visual merchandising budget across design, fixtures, props, signage, and vendor contracts </li><li>Field Execution Oversight: Conduct store visits to evaluate display effectiveness, provide guidance, and ensure consistency across multi-unit locations </li><li>Cross-functional Partnership: Collaborate with Merchandising/Buying, Marketing, Store Operations, and e-commerce teams to align visual execution with business goals </li></ul> <p>Requirements</p> <ul> <li>10+ years in visual merchandising, retail design, or store operations; multi-unit preferred </li><li>Bachelor's Degree in Marketing, Merchandising, Design, or related field </li><li>Proven track record managing site merchandising and/or store design teams </li><li>Experience influencing partner teams and Retail leadership </li><li>Ability to connect visual strategy to P&L outcomes and sales performance </li><li>3D design software, Adobe Creative Suite, Microsoft Suite, retail analytics tools </li></ul>