<p>Are you a business-savvy Analyst with an entrepreneurial mindset?</p> <p>Do you thrive in fast-paced, dynamic environments where problem-solving is key and collaboration is everything? Are you looking to join a company with:</p> <ul> <li>An award-winning culture </li><li>Modern, innovative technology products </li><li>A client roster of top-tier enterprise retailers and publishers </li><li>And serious momentum for growth? </li></ul> <p>If you enjoy mentoring others, influencing decisions, and being part of a high-performing, supportive team - we want to hear from you. Join us and be part of a company where your ideas matter, your growth is supported, and your work makes a real impact.</p> <p>The Senior Performance Marketing Analyst I is based in LA, reports to the Manager, Digital Marketing & Analytics, and is a part of the US Traffic Acquisition & Analytics team. The Senior Performance Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners.</p> <p>About Us:</p> <p>Connexity is a leading performance marketing technology company with a 25-year track record of helping online retailers acquire new customers and drive profitable sales.</p> <p>As the largest independent source of new customer acquisition for ecommerce, we simplify the complexities of managing multiple acquisition channels, delivering measurable results for thousands of retailers across the US, EMEA, and APAC. With decades of proven success, we focus on driving ROI through scalable, data-driven solutions that connect retailers with high-intent shoppers around the world.</p> <p>Responsibilities</p> <p>Analytics</p> <ul> <li>Allocation of time: 40% </li><li>Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality </li><li>Formulate hypotheses that can be tested, measured, and reported on to a larger audience </li><li>Support business initiatives by identifying key trends in big data that can drive growth for the business </li><li>Validate data integrity in all analyses performed </li></ul> <p>Operations & Execution</p> <ul> <li>Allocation of time: 40% </li><li>Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers) </li><li>Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations </li><li>Manage the quality of inbound and outbound traffic and optimize toward business targets daily </li><li>Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins </li><li>Act as internal and external source expert for accounts & business unit(s) managed </li></ul> <p>Strategy & Innovation</p> <ul> <li>Allocation of time: 10% </li><li>Produce and present executive reports that provide recommendations to drive high-level decision-making </li><li>Lead projects and pitch ideas for products/processes that enhance operational effectiveness </li><li>Develop project and product roadmaps that support the growth of business units owned </li><li>Remain current on professional and industry developments directly impacting area of responsibility </li></ul> <p>Leadership & Team Development</p> <ul> <li>Allocation of time: 10% </li><li>Play a key a role in mentoring and guiding the professional development of junior-level analysts </li><li>Participate in hiring process when applicable (define role, evaluate resumes, screen, hire) </li><li>Develop training protocol and onboard new hires to be operationally effective within three months </li><li>Supervise mentees' daily activities against goals and provide them with frequent feedback for growth </li><li>Demonstrate ability to maximize mentee performance and contribution to the team </li><li>Manage and maintain strong relationships with media vendors </li></ul>